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Viral Oil Clock

09 Mar 2006

The Syriana movie is live in cinemas since March 3rd, but the viral still is pretty impressive. The Design is quite stylish and the concept is just brilliant. Concept: “The world’s oil is due to run out in 2050, but what if everyone on this planet consumed oil at the same rate as you?” – All you need to do is answer a few questions to see which impact it would have on the world’s remaining oil reserves… Everything is connected.

Syriana 1

The questions you need to answer are very normal questions about your usage of power and resources, about your consumer behavior. There aren’t many questions. About ten I guess. After that, the tool estimates the population change, recalculates the oil production, rationalizes the data, constructs matrices and builds results. In my case, if everyone acted like me, this would be the result:

Syriana 2

Time for a change, I think. – Participate in the viral oil clock
Trailer-time & background info

 
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Posted by Miel Van Opstal in Blogging, Interactive, Marketing

 

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