Cool Marketing Thoughts

Following the UK team, MSN Search Toolbar launched a new interactive game for Belgium in the last week of February. The Flemish version is titled: ‘Waar is Kitty?’ (Where’s Kitty?) and the entire point of the game is that you need to use your (MSN Search) toolbar to explore the various environments in the game, pick up clues, challenge alibis and discover who stole the little cat.

Have you got the detective skills to solve a dastardly feline felony?

To assist your sleuthing, you’ll have the new MSN Search Toolbar. This means, in addition to searching the web, you can instantly find emails, documents, photos and music on your PC – all from the one place. And, to keep your mind focused on the case, it even blocks those irritating red herrings: pop-ups!

The game runs until the 3rd of April, you can participate on http://www.waar-is-kitty.be (the Dutch version)

http://www.ou-est-kitty.be (pour les francophones)

The UK version (http://www.thekittycapergame.co.uk) is already past due, but apparently a lot of people are still visiting the site and participating, just for fun. That’s a cool viral side-effect.

Thanks, Kris.