A German company named Artfield has been creating outdoor ads since the nineties, and they’re quite good at what they do. The designs are especially aimed for sky traffic and often cover very large fields. A good way to get the message through, if you can find a farmer who’s willing to give up his harvest in exchange for enough cash to make this happen.
It’s a bit weird this story pops up, because apparently the latest work is already 4 years old (as far as the work is dated), still it’s pretty remarkable. Next to the ads, Artfield also has ‘art projects’ which don’t seem to be related to a brand or company.
Check out Artfield | via Billboardom
Coolz0r - Marketing Thoughts » Giant Eva Longoria Ad
April 4, 2006 at 12:42 pm
[...] AdRants says that to celebrate its 100th issue with Hot 100 winner Eva Longoria on its cover, Maxim, along with the Las Vegas Convention and Visitors Authority, has constructed a 75 X 110 foot replica of the cover and placed it in the Las Vegas Desert near the Primm Valley Casino Resorts, 35 minutes south of Las Vegas near the Nevada/California state line. – Pretty impressive, but I wonder whoever will see it. I also wonder if it was done by the ArtField LandArt shapers the blogosphere was buzzing about a couple of weeks ago. [...]