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Nivea Football Mania

01 Mar 2006

Nivea launches a viral to promote Nivea’s (for Men) Football Mania campaign. Play a game, win a car and watch two old ladies fight in a supermarket. What a great day!

First you’ve got to set up your player and goalie, next you have to fill in a form and you have to agree they send you stuff via e-mail. There’s only an opt-in, because it’s a required field. It’s done this way because Nivea sends out emails whenever the next round of football starts, so you can play against another country.

Nivea

Nivea 1

The game is quite simple, you need to take penalties and block them from the opponent.

Nivea 2

Nivea 3

Check out the promo video clip
Check out the game and win a BMW 3 Series

 
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Posted by Miel Van Opstal in Advertising, Campaigns, Interactive, Marketing

 

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