Trendwatching.com talks about branding this month. In particular, branding in the real world. There is a genuine opportunity to surpass the now ubiquitous ‘flagship store’ (still seen as the most radical change in the world of retail branding), by offering something truly new to consumers who are not only looking for entertainment, but also for uniqueness, discovery, trying out, hanging out, empathy and even transformation.
Nokia Silence Booth | Besides running out of juice, what else drives the average cell phone user nuts? NOISE! Ever tried to make a phone call from a music festival or any other crowded, noisy event? Last summer, Nokia made festival goers’ lives easier (and quieter) by installing Silence Booths at Benelux events like Rockin’ Park, Rock Werchter, LowLands, Mysteryland, 5 Days Off, I Love Techno and InnerCity. A quiet BRAND SPACE is a good BEING SPACE.
Read Trendwatching’s issue for March, and learn all about ‘brand spaces’ and ‘being spaces’.