Apparently New York is in need of some public restrooms. The Privy Council, a group of New Yorkers who see the need for a working system of public toilets for thier otherwise great city, have started a campaign to urge all New York City residents to contact their city council people and suggest that they will pass legislation which will result in the creation of a comprehensive, city-wide system of clean, accessible toilets for all. Saatchi & Saatchi takes things just a little further with this brilliant guerrilla street marketing.
From Frederik Samuel’s Advertising/Design Goodness:
This guerrilla campaign from Saatchi & Saatchi takes the New York restroom shortage to the streets. Cardboard people were placed around certain locations to highlight the public restroom shortage in New York.
On the website, they are urging all New York City residents to contact their city council people and suggest that they will pass legislation which will result in the creation of a comprehensive, city-wide system of clean, accessible toilets for all.
via [Adverbox]