This is one of the keen ads Ogilvy & Mather México came up with late last year for their client Mattel, and more specifically for the brand Scrabble. It’s a bit politically tinted, but I very much like the idea. There are more images posted where this came from, but I really liked this one. Translated it says: a message for Israel & Palestina: peace (paz) is worth more than war (guerra). How very clever, and how very true.
In Scrabble, ‘paz’ is worth 14 points and ‘guerra’ only 7.