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Microsoft Goes Mobile

13 Feb 2006

Microsoft is now the proud owner of MotionBridge, a Paris-based company that specializes in mobile search.

From C|Net:

“The emerging field of mobile search is strategically important and crucial to delivering on our vision for Windows Live of providing a seamless and rich information experience for individuals and businesses across devices,” MSN corporate vice president Christopher Payne said in a statement. “With MotionBridge, we are excited to continue to offer mobile operators the tools to maximize the value of their content and data networks, and provide a powerful search engine for mobile users.”

Comments from TechDirt:

Microsoft seems to be taking the slow and steady approach, both with online search and additional mobile offerings. That doesn’t necessarily mean they’re playing catch up — just being methodical, if history is any indicator. So, while Google and Yahoo may jump out to the early lead, it will be interesting to see if Microsoft becomes a disruptor as a late, but powerful, entrant.

I agree with Mike, based on a conversation I recently had with Kris Hoet over at Microsoft Benelux. It’s not about who’s first. It’s all about who delivers the solid app that serves all the users and cashes in. Microsoft is known for its quiet market entries, only to take over the market share from others with a robust service. I can’t wait to see where this is going to lead to. Stay tuned for this one !

MotionBridge

 
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Posted by Miel Van Opstal in Corporate News, Mobile & VoIP, Search

 

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