Reuters reports that the BBC is about to launch mepisodes (mobile episodes) of a few famous comedy series. Together with that, to please the fans and skim some more cash, BBC will also release ringtones and wallpapers/pictures of the series.
The BBC has struck a deal with mobile phone company Orange to offer clips and ringtones from shows such as “The Office,” “Little Britain” and “Doctor Who.”
Under terms of the deal between France Telecom’s Orange unit and BBC Worldwide, the broadcaster’s commercial arm, users will be able to purchase ringtones, photos or videos from Thursday.
There has been a surge of similar deals in the last year as mobile phone companies try to build traffic on their expensive 3G networks and content providers like the BBC try to branch out from TV onto new media platforms such as mobile phones and the Internet
Although BBC’s Mobile homepage still doesn’t display these features that were announced, Orange users might expect them soon. UK only, I presume.
Related :
http://www.bbc.co.uk/doctorwho/
http://www.bbc.co.uk/comedy/littlebritain/
http://www.bbc.co.uk/comedy/theoffice/