From Sharpe Partners
A study by Sharpe Partners revealed that 89 % of adult Internet users in America share content with others via email. The study on viral marketing also found that 63 % of the respondents share content at least once a week, with 25 % sharing daily or almost daily, and as many as 75% of the respondents forward this content to up to six other recipients.
Humor is Hot for Viral Marketers
In addition to highlighting the rampant frequency of content sharing, the study generated some interesting results regarding the type of content that is sent. The most popular content is humorous material, with 88 % forwarding jokes or cartoons. The second most popular category is news (56%), followed by healthcare and medical information (32%), religious and spiritual material (30%), games (25%), business and personal finance information (24%), and sports/hobbies (24%).“Humor is clearly the golden child of viral marketing, but it is also very subjective,” cautioned Sharpe. “That is why we recommend a viral conduit that allows the target to define the humor, rather than presuming that we always know what the audience will find funny.”
Sharpe Partners’ Viral Marketing Survey was conducted online by Greenfield Omnibus from September 23-26, 2005. The respondents were 1,071 adults residing in the U.S.
via [MarketingVox]