From [AdLand] :
A NYTimes article titled Advertising Is Obsolete. Everyone Says So. reports on the WOMMA conference held at the end of last week titled “Word of Mouth Vs. Advertising”. And as usual, WOMMA is telling people “Don’t advertise.” [...]
Seems they don’t even know what they are talking about themselves, since their experts are contradicting their “vs.” concept. [...]
What is interesting is that all of this puffery about disclosure seems to be a nice way to distract from the fact that WOMMA endorses the use of kids for WOM. Even at 13, they may be called teens but they are also still kids.
Read the full post on Adland.
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