Kanaal II (Eng:Channel two), a Flemish tv station came up with a pretty nice viral campaign to promote its Nights of Entertainment. On the website ‘ditiskarel‘ they focus on the life of Karel, a numb nine to fiver who has no friends, no pets and no life. His favorite color is grey and he’s depressed. He was born in 1972 and according to his factsheet, the only thing he never wants to have to go through again is his last 33 years. Heheh. Karel is looking sad, all the time.
Karel is looking for tips from visitors of his website. Tips that help him through his boring days and make life more bearable. Yesterday, Friday the 13th, there was a competition where people could send in stories of bad luck that could outbeat his. The winner will be awarded with a special ‘Kanaal II’ kit, probably some movies and gadgets.
On the right hand side in the website, there’s a giant remote pictured, when clicked it takes you to the ‘Kanaal II’ homepage. The ‘bigger picture’ behind this campaign is clearly that if you ‘Need Entertainment’ (slogan Kanaal II) you’ll have to tune in to the tv station to spice up your evening/life.
Check out the hilarious video clip on the website. The catchline : Why the long face?