HoutLog is a Dutch blog about non-profit communication and design. It covers marketing campaigns from all over the world, often created by very known agencies. HoutLog is definitely worth checking out !
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The first picture is from Childhope Asia Philippines, a campaign that was created by BBDO Guerrero Ortega. The next image is more recent, but clearly based on BBDO’s campaign, and is for the Samu Social de Paris, created by TWBA Paris. Both guerrilla campaings are run in the streets, both are aiming to get people’s attention by doing something remarkable. Indeed, to bust into people’s lives, the only thing left to do is take your campaign to places where they can’t block out the message.
BBDO did something else, based on their campaign. For xmas, they made some interactive e-cards and sent them out. Check out ‘the fireplace‘, ‘gifts‘, ‘santa’s sleigh‘ and ‘the tree‘. Absolutely stunning. BBDO truly is the home of creative masterminds.
Message for the cards : "Over 200.000 children are spending Christmas on the streets. So instead of a gift, we’ve made a donation in your name to Childhope Asia."
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