McCann-Erickson promotes Durex condoms with ribs or with knobs in guerrilla-styled ads. In some cities in Belgium, condoms were painted on the sidewalk stones with the according pattern.
Credits : McCann-Erickson – via [AdsOfTheWorld]
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Web Urbanist » 15 Coolest, Craziest and Most Innovative Guerilla Marketing Campaigns
June 7, 2007 at 5:22 am
[...] attention with small-but-clever designs. The manhole grill is pretty clever but a bit literal. The condom commercial could be better integrated, but at least it is better than the real thing. The steaming [...]