Microsoft has a good one running with this :) I had tears in my eyes from laughing. It’s about a certain mister Jefferson who managed to get a very well-paid job, arranged by his father in law. He’s a huge sports fan, losing thousands of dollars a month online – but that’s okay he says, because he makes a lot of money. He doesn’t spend a lot of time at home, but when he does, he loves to download porn. His wife has had plastic surgery and is clinically depressed, his son likes to dress up in his daughter’s clothes and his daughter was caught for possession. A hilarious clip that ends with a statement, saying you leave this information out on the web daily for crooks when you surf and don’t protect your data right. The links then go to the Microsoft site, either for IT-professionals or for home users.
For the original English version, click ‘Nederlands’. It’s subtitled in Dutch.
Credits :
Viral concept and design: Inspire
Development: Smartberries
Campaign (original version): McCann-Erickson Advertising Belgium
The interactive part is the yellow button down-right, where you can trick a friend by sending him a personalized version of this story. Very cool !
- via [ad-rag.com]