Cool Marketing Thoughts

A few months ago I posted something about PostSecret, a project that encourages people to come clean with their conscious by sharing their dark secrets with the rest of the world. The project grew quite fast and became rather popular. Last month and this month added up together, I had more than 500 incoming searches on this topic, so I thought it was about time I’d write something new about it. The only thing I miss on their blogspot, however, is an archive of the stuff that has been released online, although I understand that it might not be possible to host all the images.

Meanwhile the PostSecret site came up with a book that bundles most of the entries and a lot of unreleased material. You can order it on Amazon and it’s titled: Confessions From Ordinary Lives. The PostSecret book is a hardcover with 288 pages published by Harper Collins/Regan Books. All the postcard images are in color and many have never been seen before. It seemed a very good idea to do, and it made it to my wishlist right away.

Every sunday, new secrets are posted on the site, and old ones are removed. You are invited to anonymously contribute your secrets to PostSecret. Each
secret can be a regret, hope, funny experience, unseen kindness, fantasy,
belief, fear, betrayal, erotic desire, feeling, confession, or childhood
humiliation. Reveal anything – as long as it is true and you have never shared
it with anyone before. Make sure you put it on a mailable material and send it to :

PostSecret

13345 Copper Ridge Rd

Germantown,
Maryland

USA 20874-3454

PostSecret is a therapy for people who need to get something off their chest. If you carry around something that you can’t share with friends, family or relatives… PostSecret is the answer. It’s a public statement without revealing your identity. It’s not going to solve the problem, but knowing you’ve shared it with the rest of the world might take off the load just enough to make it all just that bit better to make it bearable.

PostSecret became a cultural phenomenom, people all around the globe are talking about it. It’s even on the 43 things list and the Google SERP returns over 4 million results. To say it’s a good running project would be a very big understatement. There’s buzz, and it ain’t small.
I even read about PostSecret exhibition starting on December 15th. How the diversity of human behavior -secrets and shame- can have such a success :)
There are also Technorati Tags, del.icio.us Tags and Flickr Tags. Give it a go. Share your secret and be anonymously famous.

Previous post : Dark Humor & Confessions