Optus is an employer of more than 9,000 people throughout Australia. They ‘re in the telecom business (recently also into digital TV) and have a clear, single-minded focus on delivering a superior customer experience. Sponsorship is an essential part of their marketing communications and reflects their commitment to ‘giving back’ to the communities and people who support them.
Besides the tennis game I posted here, another remarkable thing they’ve done recently is their ‘Make A Scene Competition‘ in which they co-worked with Bell Shakespeare. They’ve invite children and teenagers between 5-18 years, to take a Shakespearean phrase or saying and visually represent it in a modern way.The competition is closed, but you can browse the 2005 Gallery and check out the winning entries of 2004.