Cool Marketing Thoughts

So, you have this wonderful, new, very cool product or newsletter you want to send out to the world. How should you do that? How to prevent your message from getting lost in the bulk? How to avoid spam filters and junk-selectors from marking your email as ‘bad’? Or even better… how to find, select and invite potential buyers to join your list? All of these questions – and a lot more than just these -need a decent answer and some careful considerations in order to succeed in sending, launching or guiding a good opt-in email campaign.

“Studies have shown that the greater number of personalization elements to an email, the higher the response rates.”

There’s a lot of things you have to keep in mind, and listing them all would take a lot of time and a lot of writing. Fortunately, somebody else [emailgarage.com] already has taken the time to put this online in the form of a ‘weekly tip’ to which I’ve subscribed a while ago. Here are some valuable links to their tip-archive, I hope you learn as much from it as I did

“If you have found a newsletter format that is easy to read, grabs the reader’s attention and makes him click through to your site, that’s no reason to celebrate and lean back contentedly.”

1. Take your time
2. What is the right frequency for e-mail?
3. Focus on the first few lines
4. Act before an e-mail address changes
5. Tell the user what you’re planning to do with his personal information
6. Make your e-mail list sign-up visible
7. Thank your customers for their registration
8. Explain the benefits of becoming an email subscriber
9. Where to put the unsubscribe link
10. Check for spam-like content and spam filter data
11. Verify all links and check if images appear correctly
12. Reinforce traditional branding with a consistent e-branding
13. Never falsify the subject line
14. Keep the number of mandatory fields as low as possible
15. How to use a landing page
16. Don’t sell, sell, sell
17. Don’t design an email program without looking at the web site
18. Use e-cards to update your database
19. Test the layout of your newsletter with different email clients
20. Defining Soft and Hard Bounces
21. Apply the 5-30 rule
22. Using a CMS to manage your HTML email templates
23. Call to Action
24. Make HTML and Plain Text Have Corresponding Content
25. How to get people signing up for your email list?
26. How to treat images in html emails?
27. Email regularly
28. Split lists to enable subject line testing
29. How to obtain your email list?
30. Offer something valuable
31. Be careful using the word FREE
32. Don’t send advertising
33. The best time of the day to send out your campaign
34. Get added to recipients’ address book
35. Make sure your e-mail is consistent with your corporate image
36. Six spam filter tips
37. Don’t use email forms
38. HTML vs. Plain Text
39. Don’t forget the preview pane
40. Plan your e-mail campaigns
41. Focus on building the relationship
42. Write good, clear and relevant copy
43. Christmas, an opportunity to …
44. Use customer data to personalize emails
45. Test your e-mail on a small percentage of your opt-in list
46. Offer multiple response mechanisms
47. Get to the point
48. Personalize your FROM field
49. Make first URL & CTA visible without scrolling
50. Don’t send B2B emails on weekends
51. Keep subject lines short and hyperlinks plentiful
52. Don’t send file attachments

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