Virgin aims directly at the kids to get them to buy their latest phone and join the Pay As You Go Service they’re offering. The strategic tools for kids they’ve put online to start a marketing campaign inside the living room consist of stickers, T-Shirt iron-ons, dekstop wallpapers, email blasts (- a formatted marketing b2b-communication in 4 examples, totally off the point but really funny, with a disclaimer stating Virgin Mobile isn’t the sender of the email (!) -) a weaseler (a thank-you card with instructions how to ‘deliver’ it), the instigator, a DIY cut-and-fold-phone to pretend you’re using it already and a Business Pressure Point Presentation of which I’ve added some slides below :
* Check out the branded site : The Enlightenmentkit.
‘Here is yet another brilliant one from Virgin Mobile. The usage and application of the key insight – ‘pester power’ of kids, is what amazed me the most about this idea.’ [CustomerWorld]