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The Mobile Market

11 Aug 2005

I’m going to Rubelize the blog for the next twenty days and turn it a little into a linkblog. That’s because I’m prepping myself for some exams that are starting the 17th and I’ve got to study full time to extend my sway over interactive marketing. I’ll try to situate the link a bit, and then send you on your way to find out all about it. There’s just not enough time to write full posts about every single link.

For August 11th :

Mobile Maketing is about to explode, everybody knows that. Here’s some things that illustrate this point entirely.

* HBO & Cingular are about to bring TV to your mobile.
* Mobile Gambling has yet to launch, but it’s coming to a phone near you !
* Australian IT says Asia is going to drive Mobile Gambling.
* Digital Lifestyle says Mobile Gambling is to reach $ 7.6 billion by 2010
* The Mobile Gambling Summit for Asia is coming on October 19th-20th
* Ringtonia offers some insights in Mobile Music Marketing.
* The quarterly digital music study : Ringtone downloading jumps fourfold in past year

Movil is a starting community that focuses on SMS & MMS. Users can set up small communities for their friends and create forums for shared interests. You can send SMS messages through the interface by means of tokens. You get some for free.
When you’re registered, a code will be sent to your mobile. You need the code to enter the world of movil.
The project is beta. – [Join in, try, suggest things, help it succeed].
There’s a blog, it just started. [Right here], I’m helping it grow a little by posting stuff every once in a while. I’ll try to keep that up.

Try to list your blog in the [IndustryBlogs] directory. I’ve listed mine, and some readers have done so too already. Join the pool and send through traffic. Very easy.

Mike from [TechDirt looks a little deeper on the 'spam king issue'] and thinks the current lawsuits and punishments are far from sufficient to discourage the preachers of viagra etc.
He’s right. I’d love to win AOL’s confiscated Hummer or the golden bars though.

"A new survey conducted by Intrado, Switzerland’s University of St. Gallen, and the International Telecommunicaton Union found that over 80% of all European cellphone users reported receiving at least one SMS spam last year (in the US it’s estimated to be below 10%). More on [Engadget]

Then there’s the question of Adam Curry’s millions. I’ve read the story on a few newsblogs, and I couldn’t help wondering why someone would need app. 9 million dollars to set up a podcasting company. He’s definitely seen the light, but that’s way too much cash for starters, and I think it’s overrated. This will only tempt people over at the Podshow to let things hang loose. I wasn’t really sure of this, and I was wondering if it was just me. It’s not. You should read [TechDirt] about the issue.
This is a dangerous precedent.

A funny remark chez TechDirt : Defining Your Own Market, And Still Doing Poorly

Widnex, a mobile contents provider is launching HappyGirl SDiary, offering useful information related to women’s menstruation and biological cycle in cooperation with KTF and Whisper, a globally renowned sanitary napkin brand. [via Textually]
Well, it was about time there was an initiative like this, sizemade for (Asian only for now) teens who need to be informed. I see a market in Europe for public services like this via mobile phones, virtually empty at the time, but the example has been set. Fact is, if you want to reach out to teens, you just got to go mobile.

The href="http://europa.eu.int/index_en.htm">European Union will be discussing the idea of opening up its broadband wireless spectrum to other technologies besides 3G, which has pretty much ruled the roost for years.
Read more on [The Wireless Weblog]

Mobile Search So Far :

More items in [Engadget's comments] via [Textually]

 
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Posted by Miel Van Opstal in General, Marketing, Mobile & VoIP

 

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