Ed Morris, executive creative director of Lowe, the agency which created the adverts, said: “A promotion is quite a hard sell, so we wanted to aim for something big. We started out with one film reference – Superman in a phone box. Then the idea took shape and went to a grander scale. The next stage was: “What if we put 20 film references in one landscape?” – The result is one great campaign, spread over three ads. I’ll spotlight one, and link the two others.
Images nicked from AdLand. Click ad to see other bigger ad.
1. Broken Bike Lock – The Bicycle Thief
2. A Grand Piano On The Beach – The Piano
3. Hot Air Bags With Names On – The Beach
4. Helicopters – Apocalypse Now
5. Scuba Divers – Open Water
6. Shark Fin – Jaws
7. Ursula Andress – Dr No
8. Broken Deck Chairs – Quadrophenia
9. Red Table And Chair On The Beach – Shirley Valentine
10. Woman In A Black At The End Of The Breakwater – The French Lieutenant’s Woman
11. Fat Sunbather Wearing Yellow Trunks – Sexy Beast
12. Runners In Old-Fashioned Sports Kit – Chariots Of Fire
13. ‘White Star’ Piece Of Broken Wood Washed Up – Titanic
14. ‘Missing’ Pictures On The Information Sign – The Lost Boys
15. Kestrel On Railings – Kes
16. Beach Defenses – Saving Private Ryan
17. Broken Pier End – Godzilla
18. Comet – Deep Impact
19. Bhaji In The Sand – Bhaji On The Beach
20. Submarine – The Hunt For Red October
From AdLand :
“Not only has there been chatter around the web trying to solve these ads, but The Belfast Telegraph also reports “advertising executives at Stella Artois have been fielding calls from moviegoers and motorists trying to connect the iconic cars with legendary movies in their recent billboard campaign”.”
Check out the entire campaign on [AdLand] and try for yourself if you can solve the remaining two big ads.
AdRefs, by AdLand :
Creative Credits:
Client: Interbrew UK
Creative agency: Lowe London
Creative Director: Ed Morris
Copywriter: Diccon Driver
Art director: Alan Wilson
Planner: Jennifer Wirth
Media agency: Starcom Motive
Photographer: Andy Glass
Typography: Dave Wakefield