The Wall Street Journal says Microsoft will announce next week that an invitation-only test of MSN Keywords will begin in October with 500 advertisers and search-engine marketing specialists. — According to The New York Times, Yahoo claims to have indexed 50 million music, voice and other audio files, thus being able to offer its users a decent Audio Search.
From the Wall Street Journal, about MSN Keywords :
“Microsoft next week will announce plans to begin U.S. testing of MSN Keywords, its own system for placing ads on its MSN Internet search site. The system, which Microsoft began testing last month in France and Singapore, will debut in the U.S. in test form in October, according to Joe Doran, senior director, MSN.”
“The service will move MSN closer to how Google handles advertising, by using live auctions of keywords. MSN Keywords is one tool of a broader set of new advertising services called adCenter that Microsoft is building on MSN. Microsoft executives say they hope the tools will allow companies to tailor advertisements by giving them more detailed information on Web users than is currently available.”
via [SE Roundtable] read it on the [WSJ]
Over to Yahoo! and their Audio Search :
[...]“According to The New York Times, Yahoo claims to have indexed 50 million music, voice and other audio files. [...] The service will also display links to the online sites where users can pay to download a song. [...]
You can refine your searches by music, podcasts or other audio, by song, artist or album, by format (RAM, MP3, MIDI, WMA or AAC) by duration (more or less than a minute), by web & audio services or audio services only, and by major releases or to include alternates, imports, EPs, etc.. Smartly, the podcast results have links to the RSS feeds.”
Check out the [Audio.Search.Yahoo]
via [InsideGoogle] read it at the [NYT] (free reg)