‘Experience The Message’ talks about a unique project, created by the dynamic duo at TBWA/Vancouver — copy writer Michael Milardo and art director Bart Batchelor, for their client Black Tower Home Security. BTHS has ordered an interactive billboard and it was up to thieves to reveal the hidden message. This is as interactive as it gets.
Created for client Black Tower Home Security, the billboard was debuted covered with a bunch of stuff — mirrors, slippers, pillows and picture frames — that were easily removed by passersby (the billboard was uniquely low to the street).
After less than 48 hours, enough people stole the stuff to reveal the message hidden underneath: “People steal.” With an execution this good, it’s a matter of time before media creatives will be stealing this idea instead.
Read [Eperience The Message] via [AdLand]