Enquiro has a nice article about the relevance and the use of real keywords, instead of aiming on top-search keywords, just to attrackt visitors. Often you type in a keyword and the Search Engine Return Page is soiled with sites that have nothing to do with it, but just used those keywords to be listed. Here are some tips to please both the engines, and your visitors.
” Beyond the marketing basics of knowing your site products, site objectives, target market and competitive online environment, choosing the right keywords involves other factors; including:
- Relevance of keyword to site and target customer
- Size of site (your site should have far more pages than target keywords)
- Quality and quantity of on-site content
- Viability of visibility for each keyword (is it possible to get strong visibility considering the sites that are already ranking well for that keyword?)
- Volume of searches for each keyword
The keywords that you choose for your site should be directly related to the content on your site and to your target customer – failing to ‘connect’ these two will cost you leads. For example, if your site sells custom support socks called the ‘Smart Socks 1000′ with only a modest brand ‘top-of-mind’ awareness, then your keyword selection should reflect the fact that in addition to your product name, you will need to go after search terms that your target customer are more likely to use – such as ’support socks.’
The quality, relevance, and volume of your site content is used by search engines as a major factor in determining your organic listing visibility. There are definitely other factors that determine where a listing appears on a search engine results page (SERP); however, relevant, meaningful content will please both search engines and site visitors. Your keywords need to be an integral part of your content. Choosing a keyword that is not reflected in the site’s content is self-defeating. Your keywords, as shown in the listing title on the SERP, are a signal to your target customer of what they can expect to find if they decide to click on your organic listing. You control what is shown in the SERP title, as it is pulled directly from the < title > tag on your website page. Play it straight with searchers – deliver on what your listing title promises and you will have happier visitors on your site. ”
Read many more tips, and Brenda Wright’s full editorial at [Enquiro].