Claria, the company formerly known as Gator, is getting into the search game with a forthcoming site that will use searcher behavior rather than link analysis as a primary measure of relevance. Claria recently came in the news because of the buyer’s interest Microsoft was showing for the company.
From the press release :
“The technology incorporates basic metrics such as click rates, as well as critical post-click metrics of consumer behavior – such as time spent viewing a site, number of pages viewed at a site, number of return visits to a destination Web site, historical interests based on Web-wide surfing habits, and conversion behavior. While in the past Claria utilized RelevancyRank technology solely to benchmark and evaluate other search engine results, this alpha release marks the first time this technology has been incorporated into a search engine platform.”
Read it in the [Claria News Room]
[SearchEngineWatch] also has more info on the RelevancyRank.
From [SearchEngineRoundtable] :
“RelevancyRank is a revolutionary search capability that ranks Web pages based on consumer surfing behavior. The technology incorporates basic metrics such as click rates, as well as critical post-click metrics of consumer behavior – such as time spent viewing a site, number of pages viewed at a site, number of return visits to a destination Web site, historical interests based on Web-wide surfing habits, and conversion behavior.”
Microsoft should have taken this bet. There’s a lot of usable technology here they missed out on by passing on taking over Claria. It could have been a revolution for MSN, and there could have been a lot of tools that Microsoft could have used to complete it’s service platform. Especially from a marketeer’s view, Claria has a lot of ‘research’ possibilities that could gather a lot of crucial consumer information.
If Microsoft passes on Claria, will their apps become marked as ‘hostile’ again by Microsoft’s AntiSpy? Will the downgrade become undone?
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