Niche marketing is a distinct segment of Internet Marketing and is the quickest way to get maximum exposure if you know how to leverage the search engines to draw attention to your niche web site. With very few words and space used, you’ll still be able to target your consumers directly. Some tips.
You wait for your moment. Your great-great uncle was wounded in the Battle of Kenesaw Mountain, Georgia. When the discussion turns to Sherman’s March to the Sea, you tell what you found in Uncle John’s old letters you discovered among your grandmother’s papers. At the end of your e-mail message, however, you’ll include your e-mail “signature” which gives a mini-ad for your business.
Netiquette allows for signatures, but is offended by the straightforward give-your-sales-spiel approach. So have a very-carefully-thought-out signature. Maybe you could find a way to add a cutesy Springfield-rifle drawn completely with typewriter symbols, I don’t know.
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Will your signature on a message produce hits on your Web page. You bet it will! The right kind of hits, too, from people who are highly interested in your topic.
- Create a profile of your potential customers.
- Find out where they congregate on the Internet
- Get your message out to them in a Net-acceptable manner.
Ted Ulle spoke at the webmasterworld conference in the nichemarketing panel. Some interesting points noted by Aaron Wall of SEO Book.
“The power of long copy…people either leave with a back button or a buy button.” Direct mail showed longer copy works better.
- The people who are actually going to put the effort into reading long copy are the most qualified prospects.
- You should write to your BEST prospect, not necissarily to the largest audience. (My sales letter is lacking, and out of guilt I will make it much better soon.)
- As you widen your targets you lose your best prospects.[...]
- Telling a story in first person is a strong sales technique. You want prospects to visualize the happiness and enjoyment your product will bring them.
- Typeset is important (For example I know I should change the font type on my testimonials to something like Courier New or a newspaper looking )
- Create a rhythm of small agreements, and then the final agreement or purchase is much easier to make.
Dr.Ralph F. Wilson reflects on [Niche Marketing] and on how we’re
[Searching for a Profitable Niche]