The recent post about Apple’s Tiger made me dig around a little, searching for the release date of Longhorn. Then I stumbled on Microsoft’s release of their new and largest ad campaign ever.
The ’startsomethingpc’ campaign uses a total of 51 television spots, 39 printed ads for newspapers or magazines and 250 online ads across the globe. Microsoft will show off the hundreds of thousands of software applications and devices designed for Windows XP. The goal, says Microsoft, is to demonstrate how Windows opens the door to a wide range of activities.
A massive campaign for the WinXP’s Fourth birthday, and it should run for fifteen months. That places the Longhorn release more than a year and a half ahead of us. Fall ‘06, if nothing goes wrong. Meanwhile we can enjoy the huge amount of mundane advertisement.
“All advertisements will direct consumers to a Flash-based Windows.com, where they can find downloads and hardware from Microsoft partners across a number of interests. The campaign will showcase 13 themes spanning education, science, music, sports, family and life management, gaming, photography, cooking, travel, and more.”
“Microsoft also posted a teaser video at StartSomethingPC.com, which says, “It’s time to start something inspired.”
The site announces a launch date : April 25 th. I’ll go check out and make sure if it’s safe. If I’m not back to blog about it, don’t surf there !
Â
BetaNews reports that developers will get a preview of the new operating system at WinHEC 2005 next week, with Longhorn Beta 1 slated for a fall debut.