From BetaNews:
“In a stock deal valued at $3.4 billion, Adobe on Monday announced it has acquired rival Macromedia. The merger, which brings together Adobe’s ubiquitous PDF document format and graphics suite with Macromedia’s market-leading animation tools, pits the combined company squarely against Microsoft.”
“Through the combination of our powerful development, authoring and collaboration tools — and the complementary functionality of PDF and Flash — we have the opportunity to drive an industry-defining technology platform that delivers compelling, rich content and applications across a wide range of devices and operating systems,” Adobe said in a statement.”
Wow. Nice one. This would bring Photoshop and Dreamweaver together too, and that makes designing web pages just more funny and interesting than it already was. I can’t wait to see the output of this merge, especially when it comes to the possibilities of Flash, DreamWeaver, Illustrator, Indesign and Photoshop. I also look forward to Microsoft’s answer to this very tactical joint venture between these graphical giants.
Furthermore, I believe that this could be a great event for the graphical industry, as seen from a creator’s point of vue. The possibilities with Premiere and Flash shouldn’t be underestimated neither. It’s going to take a lot of money and adaptation efforts from all of us, but once we have patched ourselves out of this fusion, I believe there is no limit to the things we can combine. A lot of ‘import and export’ restrictions will vanish and merging will become much more comfortable.