I overlooked an important link I wanted to share with you all about the importance of weblogs for PR and corporate communication. It’s been posted a while ago by Tom De Bruyne on MeMoRi, the research and development center linked to my school.
“A newly published white paper on blogs from Edelman, an independent public relations firm, and Intelliseek, a marketing intelligence firm and provider of a leading blog portal, explores the importance of the blogging phenomenon for public relations and marketers and provides a directory of influential bloggers, segmented by industry.”
“We’ve entered the era of mass personalization where people expect far greater participation in their favorite brands and companies. For companies, bloggers represent an immediate source of information and feedback, but also an opportunity to engage a rapidly expanding global network of influential, credible, passionate and involved group of real people who communicate constantly,” said Pam Talbot, President & CEO, Edelman U.S. “The white paper is to help companies better understand how to engage bloggers through authentic dialogue in ways that are appropriate and respectful.”
Download the paper at Edelman | Read More at Edelman