Every now and then I receive ads that I actually like. I have a special folder for them in which I keep them aside, glancing through them every once in a while. Eventually, they slip onto a disc to disappear in the ‘archive’ spindle. Too bad. Because I’ve kept them for a reason. So I’ve decided to post the coolest ads in between the long and endless blogs. :)
These first ones are from an astonishing campaign to promote ‘diamonds’ in general. I can’t find these ads on the original site, so they might be photoshopped, but I just like the honesty that lies in the uncovered messages. A very audacious campaign, very ‘edgy’. I like that.
You can see the entire series at the a-diamond-is-forever-website.
Yeah, well. What more is there to add to these facts of life? Perhaps the angle of approach is a bit unconventional here, but I know for sure : if I was rich, I’d find this funny. And I’d probably buy diamonds. Loads of them. For now I just find it funny.
Coolz0r - Marketing Thoughts » Switching The Target
April 18, 2006 at 10:19 am
[...] Normally when it comes to diamonds, women are the target audience. De Beers, a diamond company, flipped the direction of the funnel to a very different group: the ones who actually buy the diamonds. In one of the early posts of this blog, I posted two brilliant ads of which I thought they were fake, because they were too daring. The series of ads I’ll post below add to the collection of a brilliant and successful campaign. [...]