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Archive for the ‘Thoughts’ Category

Company Backtalks

30 Mar 2006

There’s an email going around that I’ve received a few times already from former colleagues. In this email there are testimonials of employees that discuss certain pains inside the company policies or that show the ridiculous ways of thinking of some executive people. Reading these comical situations might teach you some things about ‘how not to manage’ and ‘how not to treat your employees’. Apparently the quotes were collected for some sort of competition, but I don’t know which one or where…

  • “As of tomorrow, employees will only be able to access the building using individual security cards. Pictures will be taken next Wednesday and employees will receive their cards in two weeks.”
    (Fredrick Dales at Microsoft Corp. in Redmond, WA.)
  • “What I need is a list of specific unknown problems we will encounter.”
    (Lykes Lines Shipping)
  • “E-mail is not to be used to pass on information or data. It should be used only for company business.”
    (Accounting manager, Electric Boat Company)
  • “This project is so important, we can’t let things that are more important interfere with it.”
    (Advertising/Marketing manager, United Parcel Service)
  • “Doing it right is no excuse for not meeting the schedule.”
  • “No one will believe you solved this problem in one day! We’ve been working on it for months. Now, go act busy for a few weeks and I’ll let you know when it’s time to tell them.”
    (R&D supervisor, Minnesota Mining and Manufacturing/3M Corp.)
  • “My Boss spent the entire weekend retyping a 25-page proposal that only needed corrections. She claims the disk I gave her was damaged and she couldn’t edit it. The disk I gave her was write-protected.”
    (CIO of Dell Computers)
  • “Teamwork is a lot of people doing what I say.”
    (Marketing executive, Citrix Corporation)
  • My sister passed away and her funeral was scheduled for Monday. When I told my Boss, he said she died on purpose so that I would have to miss work on the busiest day of the year. He then asked if we could change her burial to Friday. He said, “That would be better for me.”
    (Shipping executive, FTD Florists)
  • “We know that communication is a problem, but the company is not going to discuss it with the employees.”
    (Switching supervisor, AT&T Long Lines Division)
  • We recently received a memo from senior management saying: “This is to inform you that a memo will be issued today regarding the memo mentioned above.” (Microsoft, Legal Affairs Division)
  • One day my Boss asked me to submit a status report to him concerning a project I was working on. I asked him if tomorrow would be soon enough. He said, “If I wanted it tomorrow, I would have waited until tomorrow to ask for it!” (New business manager, Hallmark Greeting Cards)
  • “As director of communications, I was asked to prepare a memo reviewing our company’s training programs and materials. In the body of the memo in one of the sentences I mentioned the “pedagogical approach” used by one of the training manuals. The day after I routed the memo to the executive committee, I was called into the HR director’s office, and told that the executive vice president wanted me out of the building by lunch. When I asked why, I was told that she wouldn’t stand for perverts (pedophiles?) working in her company. Finally, he showed me her copy of the memo, with her demand that I be fired-and the word “pedagogical” circled in red. The HR manager was fairly reasonable, and once he looked the word up in his dictionary and made a copy of the definition to send back to her, he told me not to worry. He would take care of it. Two days later, a memo to the entire staff came out directing us that no words, which could not be found in the local Sunday newspaper could be used in company memos. A month later, I resigned. In accordance with company policy, I created my resignation memo by pasting words together from the Sunday paper.” (Taco Bell Corporation)
 

How Copyrighted Are Commercials?

28 Mar 2006

Regarding the recent changes on YouTube, I began to wonder about the legalness of uploading and sharing commercials and viral clips. In my humble opinion, a commercial’s sole purpose is to create awareness through visibility and creativity. A commercial becomes remarkable if it’s funny to see or has an original script or idea to promote a brand or a service. I understand that commercials are created by a creative agency and that they are made for a brand, often registered and trademarked. However, what’s the use of commercial if it cannot be seen or discussed in public?

The ad agency surely made some expenses and paid actors, copywriters, scripters etc to generate the remarkable result. I understand this ad agency has ‘the rights’ to this commercial and so does the brand or company which ordered the commercial to be made. But what sane company would complain if the commercial is uploaded to a social network in order to increase visibility? Beats me. Still, YouTube makes it very clear in their disclaimer:

Max file size: 100 MB. Max length: 10 minutes.

Do not upload copyrighted, obscene or any other material which violates YouTube’s Terms of Use. By clicking “Upload Video”, you are representing that this video does not violate YouTube’s Terms of Use and that you own all copyrights in this video or have express permission from the copyright owner(s) to upload it.

Do not upload any TV shows, music videos, music concerts, or commercials without permission unless they consist entirely of content you created yourself.

What they are saying is very clear. No commercials can be uploaded unless you created it yourself or have permission from the brand or company that created the ad. I’m not going to write letters or send email to any company, begging for the right to upload a clip and talk about it, to put the clip on my site and generate visibility for it, which they don’t have to pay for. It’s free publicity, and very often it’s positive feedback.

I see the sharing and uploading of commercials as a reward for the company that created it, as a favor to generate some extra visibility, as an extension of their campaign into the third mass media channel next to tv and print. I fail to see the negative point in that.

I’ve asked YouTube via email what I should do with the commercials in my archive, and why they could be violating any copyrights. The answer I got was (bottom line) : the actors in the clips might sue for a loss of income.

Could somebody fill me in here? What exactly are ‘the rights’ for commercials, and why can’t we share them? What happens when an ad agency wants to create a viral? Do they pay the actor per viewer? I think any actor in any commercial knows that a commercial has a second life on the internet. Who didn’t forward a funny ad he got in his email yet? Isn’t that practically the same thing? If we keep being this protective when it comes to ads, blogs like mine and many others are living on the edge of termination. I feed on ads. I love marketing. I love great commercials. Don’t take away my right to express & illustrate my fondness for a great idea, please.

 

UN Pulls Campaign Against Racism

23 Mar 2006

The International Day for the Elimination of Racial Discrimination is marked every year on 21 March with activities led by the Office of the United Nations High Commissioner for Human Rights in Geneva, New York and at the field-presences. This year’s theme WAS Fighting Everyday Racism. The campaign has been taken offline, due to critical voices worldwide who were first suggesting Lego is now a politically charged toy and next that the puzzle looked like Denmark. So… all PDF documents I linked to in the previous post have been pulled. You can’t download the campaign anymore. No more images are available on the website.

Against Racism

I didn’t know Denmark looked like this, and does this also mean that every kid in the world who enjoys playing with Lego now becomes a racist?

In fact we have to look at it this way: everybody who enjoys puzzles is a racist. And everybody who plays with Lego is a victim if I interpret the situation correctly. So, if you enjoy puzzling, I hate you. That would make me a racist too. So we’re all racists. Man, this campaign is confusing. (tip about the pull: Luc)

Or as the brand builder blog nicely puts it:

End-result:

  1. Denmark gets slapped in the face (as if the Danes needed any more negative attention).
  2. Lego is stoked to find itself directly associated with racism around the world. (What company woudn’t!)
  3. The UN now has to go through the process of having its giant foot surgically extracted from its own big mouth… But it’s hard to admit having made an error when you can only speak in vowels.
  4. Money well spent rocks my world.
 

Anti 2.0, And Proud Of It

20 Mar 2006

Isolatr is about the most anti-social thing I have seen since web 2.0 started to spread. Isolatr is the answer to all those geeks who aren’t part of a community and don’t give a damn about it. Isolatr rocks.

“People always used to approach me to try to talk about this or that. I wanted to punch them in the throat. Now they leave me the hell alone. Thanks, Isolatr!”

“Link my blog! Link my blog! This shit is like gang rape sometimes. With Isolatr I can finally tell all these schmucks to get bent”

Isolatr also has IMolatr messenger, which always lists you as ‘away’. If people try to contact you, IMolatr will actually set their hands on fire.

Isolatr

Check out Isolatr and please read the FAQ | What’s Your Brand Mantra?

 
 

Traffic Love

15 Mar 2006

Nice way to promote love :) I don’t think it’s quite legal to do things with the traffic lights for commercial purposes, but I’m pretty sure it would be very visible if you did.

Traffic Love
 

Armadillo Marketing

09 Mar 2006

Dan Tudor says: “If you do any driving through Texas or Oklahoma, you know what happens to Armadillos who ball up in the middle of the road. That should be a lesson to all sales professionals, consultants, and ad folks.”

Armadillo

(1) The armored mammal figures out if it can run away. If that won’t work, it must do something else.
(2) The armadillo tucks its head and legs into its shell.
(3) The armadillo moves its tail next to its head.
(4) Once the animal is rolled up, there’s no flesh left for predators to bite!
(5) Cars don’t bite.

“Armadillo Marketing” is when bloggers, podcasters (and yes, even ad agencies) create things that are really only of value to the creator. Even if all of the infrastructure, messaging brilliance, and creative juice is totally in-place you can still have an armadillo. Armadillo marketing is all vanity – it is inward facing and has a hard shell on the outside to prevent anyone else from getting in. And when you are all rolled up in a ball you are likely to get run over or kicked out of the way.”

From 6by7 Reports | via Seth’s Blog

 

Integrated Marketing with the Customer in Mind

06 Mar 2006

Lee Marc Stein posted a summary of points from a presentation called “Integrated Marketing with the Customer in Mind” by Paul Wang, Associate Professor of Integrated Marketing Communications at Northwestern University. I can find myself in almost everything he says, and find it absolutely true and to the point. Interesting read.

  • When making promises, we have to be true to ourselves and to what we represent.
  • Desperation advertising over promises what the brand can deliver
  • Marketing courage is over delivering – making promises we keep
  • Effective marketing is hard work – it’s about doing ordinary things extraordinarily well at all times.
  • Achieving long-term competitiveness requires capitalizing on investment opportunities, not in ability to reduce cost.
  • Marketing approaches begin with either “Who,” “What” or “How.” Traditional marketing starts with “What,” the product. “Who” is the customer; “How” is the process.
  • Companies need to concentrate on core competencies. If they are expert at process, their marketing approach should start with “How” and then move to “What” and “Who.”
  • If you want to cultivate customers, you must start with “Who.”
  • Differentiation is key. The first level is imitation; the second, improvement; and the highest, innovation.
  • In “Me Too” marketing, 80% of offerings bring in 60% of revenues and 40% of profits. In “Unique” marketing, 20% of offerings generate 40% of revenues and 60% of profits.
  • When facing large competitors, always mislead the enemy, fight on your own ground at your own time, and strike when the moral effect is greatest.
  • With small competitors, never refuse battle or show a sign of hesitation. When you get the enemy on the run, keep him there.
  • Volume is not necessarily driven by price. If value is eroded as prices are decreased, volume will drop. Similarly, providing value innovation will help increase volume even if prices are increased.
  • Value propositions can be emotional, economic or functional. No proposition can fully cover all three. More relevant and unique appeals go all the way on the emotional and functional axes, but only half way on the economic axis.
  • Emotional connections make it most difficult for customers to switch brands.

via Decker Marketing

 
 

Technorati Updated Ranks

17 Feb 2006

Finally ! After weeks of status quo and a countdown, I’m now listed with a Technorati Rank of 11,884 (739 links from 128 sites).
Previously I was listed on spot number 18,421 (687 links from 94 sites), so I’ve made a progress of 6537 spots, 52 links and 34 sites.

Joy.

Blogs That Link Here.