See, this why sports in Belgium don’t really are that spectacular. Even the football games are lame. With some exceptions, you can be glad there are two or three goals in a soccer match and it’s not because both teams are equally strong. As far as for basketball, there are no big arenas. There aren’t thousands of people. There are no theme songs and the basketball sport is hardly covered on tv. This song and compilation gave me chills from just watching it and listening to it. It’s small things like this that connect regular people to a sport and its stars. This is very good marketing. Enjoy the ‘One Shining Moment 2006 NCAA Tournament’.
One final note about Belgian sports: although I find the cycling sport extremely boring to look at for the first few hours of a race, cycling’s world champion Tom Boonen is a joy to look at when he takes the final sprint. That’s the one shining moment I enjoy to see. He doesn’t have a victory tune though.
FYI, the featured movie is ‘college sports’, it’s not the pro league yet. Imagine this in a tiny country like Belgium, where the pro games don’t even get one fifth of that audience, not to mention tv coverage like this, theme song included.
via Fresh Glue