Cool Marketing Thoughts

A little while ago, a new club opened near my town. For their opening they asked an agency in Antwerp to come up with a nice idea. So, since the club was named ‘Burn’, what better way to be remarkable than to set the flyer-boy on fire while he was handing out the flyers? Using a ‘consumer generated’ quality of film, they taped it and sent it out on the web, where apparently some people thought it was real. Discussions in the comments of the site where the clip was leaked show however that not everybody was happy about the fact ‘their’ site was being used to drop a viral. Thing is, you’ll never be able to please everybody. I don’t see this as an abuse of a site, I see this as a nice way to promote a stunt.

Besides the discussion of the fact that virals still make a chance out there, I still think this is pretty cool. If they pull off the stunt a few times in a more crowded area, I’m sure it will lead to the needed word of mouth advertising scenarios. This is, and remains, something you do not see every day, and so it’s good enough to grab the attention of the people who see this happen. They will beyond any doubt accept the flyer and read it. They might not hold on to it, but they’ll read the message. And in a world where you have to deal with an overload of boring advertisements and commercials, standing out of the crowd is the first issue to work on. Mission accomplished, I’d say.

Agency: DuboisMeetsFugger
Made by Wendy Wauters & Karl Magnus
Filmed by Toon Mertens