Cool Marketing Thoughts

This campaign from HP Australia is meant to target everyone who just bought (or is going to buy) a new printer. Even though the company had its fair share of bad publicity and lousy ad campaigns last year, I’m quite fond of the way they communicate the very simple message with humorous images. Even I have broken stuff stacked away on the attic of which I know I’ll never use it again because the drivers aren’t working or it just became too old and lost its compatibility somewhere between Windows 95 and Windows XP. But still you hold on to it because at that time you paid quite some money for it and well, hey, you never know it might come in handy one day (though I know as well as you do that day isn’t going to come). So why not make a small library or an aquarium out of it? What a good idea. They should’ve made a contest out of it, consumer generated of course, in which they invite consumers to upload pictures of the creative things they did whilst trying to find a new meaning for old devices, and then use those images to make this campaign work. If you’re tired of looking at your creations, then you can trade them in again :)

Copy:
“Put Your Old Printer To Better Use. Trade It In”
“hp.com.au/tradein”

Thanks, Mark

I find this campaign to be very funny in a time of electronic conversations and digital writing. Indeed, I must say I can’t really remember that well when I’ve actually written something on paper. Not just a password or a phone number, but an actual letter or poem using my best handwriting. Where did the joy of writing go? In the campaign below, Bic – the famous pen – is being promoted with a nice catchy copy that says: “More joy of writing”. With a rather dull topic like that, the creatives who’ve worked on this pitch came up with a very clever approach. The three ads posted here are examples of messages you’d write in a second because something really really urgent came up… and still, the writers have taken the time to use their best handwriting, to even add small graphical touches to the note, just because they just love to write with a Bic. Nice approach. Very fresh and entertaining and a perfect execution.

Agency: Jung Von Matt
Creative Directors: Mathias Stiller, Wolfgang Schneider
Copywriter: Michael Haeussler
Art Director: Michael Janke
Photographer: Daniel Zoubek
Account Supervisor: Frank Lotze, Frauke Schmidt, Henning Gerstner

This is a funny campaign from Stena Lines, one of the world’s largest ferry companies for international ferry traffic. This campaign has been launched to announce their action for parents, saying that the parents will travel free of charge if they’re accompanied by (at least) two children. This is a very keen way to promote your services, and it’ll certainly make this company stand out of the crowd because of its unusual approach. Normally the kids travel for free, while the adults have to pay the full fee. In this case they’ve turned that concept around, and that makes it quite remarkable.

Good for an Epica Award and created by DDB, Oslo.
Via: 24

Here’s a nice themed greeting card to wish you a happy New Year from the Brussels Airlines. It’s a funny way to advertize the connections they have to airports in the US, Africa and a bunch of European countries. Although I’m not really overjoyed with the concept, I still think this is a nice way to communicate their travel options. Most certainly it’s not the very best execution around, I agree with that, but it fits pretty well in the context.

Via AdArena