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	<title>Cool Marketing Thoughts &#187; Thoughts</title>
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		<title>First Rant Of The Year</title>
		<link>http://www.coolmarketingthoughts.com/2008/01/04/first-rant-of-the-year/</link>
		<comments>http://www.coolmarketingthoughts.com/2008/01/04/first-rant-of-the-year/#comments</comments>
		<pubDate>Fri, 04 Jan 2008 00:40:35 +0000</pubDate>
		<dc:creator>Miel Van Opstal</dc:creator>
				<category><![CDATA[Thoughts]]></category>

		<guid isPermaLink="false">http://blog.coolz0r.com/2008/01/04/first-rant-of-the-year/</guid>
		<description><![CDATA[Hah. I hope everyone had a great seasonal break and a very well executed leap from the past to the future. May 2008 bring you joy, happiness and a lot of things you dream of. As usual with such occasions, other people say things better than I do so:
Obligatory quote: &#8220;Cherish your yesterdays, dream your [...]]]></description>
			<content:encoded><![CDATA[<p>Hah. I hope everyone had a great seasonal break and a very well executed leap from the past to the future. May 2008 bring you joy, happiness and a lot of things you dream of. As usual with such occasions, other people say things better than I do so:</p>
<blockquote><p>Obligatory quote: &#8220;Cherish your yesterdays, dream your tomorrows but live your todays.&#8221;</p></blockquote>
<p>Thank you, Phillip Vandervoort. ;-)</p>
<p>And so we get to the order of business. I would like to thank 3/4th of my address book for sending me chain mails &#8216;which they usually don&#8217;t do but hey you never know&#8217;, so in the past year:</p>
<ul>
<li>I&#8217;ve won at least 7 big lottery tickets, who&#8217;ve apparently gotten my e-mail address because some friend enroled me. Party invitations will follow as soon as the cash comes in!</li>
<li>About 150 times, my hotmail account would have been deleted unless I would forward an email to all people in my address list, for which Bill Gates (who is still giving away his fortune) then would donate 1 cent per email I&#8217;d receive back, and I have received MANY!!!</li>
<li>I have accumulated 3000 years of bad karma and have died about 50 times for all the e-mails my spam catcher actually caught and thus they never reached me, unfortunately. So I could not take the appropriate actions. </li>
</ul>
<p>So, given that last fact I need to spend my fortune fast ! But:</p>
<ul>
<li>I donated a lot of money to the poor litte Amy Bruce, a young girl with a Nigerian bank account who has been in the hospital for over 7000 times (which is really bad, especially since the girl still remains 8 years old, even since the first email was sent out in 1995)</li>
<li>I didn&#8217;t receive the free Nokia cell phone yet which I was supposed to have had because I would be the next winner if I would put my name and email address on that list and send it to 25 friends, but I haven&#8217;t given up hope yet!</li>
<li>I did enter my name amongst 3000 others on a petition to save the starving and nearly extincted shaven red-blue scaled yellow-feathered night owl, so I contributed to the protection and safe-keeping of nature and such.</li>
<li>I have learned that the recipe for TRUE LOVE (combined from 3 emails) is in fact to write a boy&#8217;s/girl&#8217;s name on a piece of paper, think really hard about him/her whilst scratching your butt when holding your breath and then running up and down the stairs 7 times on your bare feet after a walk through the grass filled with morning dew. AND I expect this true love to call me the day after tomorrow at exactly 12.45 PM CET.</li>
<li>I have received at least 18 poems of the Dalai Lama, and by reading them aloud 7 times in a row each, that should kind of bring me guaranteed luck for the next 3752 years (which would compensate with the 3000 years of bad karma accumulated and mentioned above)</li>
<li>I have ordered 3 backup hard disks to cover the potential virus damage of the trojan horse that none of the known virus scanners could see but (combined from 5 emails) that is only text based with one image of a naked lady and would delete my entire C: drive while playing Led Zeppelin&#8217;s &#8216;Stairway To Heaven&#8217; during a tilted screen as if Titanic would sink, as soon as the email would open.</li>
</ul>
<p>So, I think it was a good year, and I expect 2008 to be at least as good. And by the way:</p>
<p>IF YOU DO NOT COPY-PASTE THIS BLOGPOST WITH YOUR LEFT HAND IN AN E-MAIL IN THE NEXT 10 SECONDS AND SEND IT TO AT LEAST 8500 PEOPLE, A GIANT DINOSAUR FROM SPACE IS GOING TO EAT YOUR FAMILY TOMORROW AT 5.30 PM SHARP, NO MATTER WHAT TIMEZONE YOU ARE IN. </p>
<p>Just so you know.</p>
<p>.<br />
Thanks for the idea, Arns. It made me feel better, just like you promised.</p>
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		<title>The End Of Social Networking</title>
		<link>http://www.coolmarketingthoughts.com/2007/12/20/the-end-of-social-networking/</link>
		<comments>http://www.coolmarketingthoughts.com/2007/12/20/the-end-of-social-networking/#comments</comments>
		<pubDate>Thu, 20 Dec 2007 14:04:36 +0000</pubDate>
		<dc:creator>Miel Van Opstal</dc:creator>
				<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Thoughts]]></category>

		<guid isPermaLink="false">http://blog.coolz0r.com/2007/12/20/the-end-of-social-networking/</guid>
		<description><![CDATA[Urgh. Now it&#8217;s official I HATE SOCIAL NETWORKS. I&#8217;ve been relatively patient with the various networks that found their way to my PC screen. Time and again I have entered my data, favorite movies, favorite dish, restaurants, people I like and dislike. I&#8217;ve been part of social networks as soon as they started to appear [...]]]></description>
			<content:encoded><![CDATA[<p>Urgh. Now it&#8217;s official I HATE SOCIAL NETWORKS. I&#8217;ve been relatively patient with the various networks that found their way to my PC screen. Time and again I have entered my data, favorite movies, favorite dish, restaurants, people I like and dislike. I&#8217;ve been part of social networks as soon as they started to appear and as it comes to &#8216;networking&#8217; which is the entire point of social networking, I&#8217;ve done my share of participation. But recently, I have become very very disgruntled by this initiative called Spock. I never signed up for Spock and have ignored the dozens of emails of people who begged for my trust on this network. I saw no added value other than the fact that it bothered me already with dozens of requests before I even knew about it. What is the use of requesting trust and practically begging for it by sending out a blast of emails. Trust is something you need to earn, and people have to give it to you. Asking for it is like starting with a cherry and putting cake around it. Trust is the cherry, it needs to be on top. </p>
<p>Then very recently, somebody said: hey did you know the tags on Spock for your name are [list of all tags here, going up to 30 tags], and that just pisses me off. If I choose not to be on a network, by which law has this network the right to add me and to add tags to my name? Seriously, this is becoming a dangerous precedent. I&#8217;d like to compare it with the telemarketing lists of companies that call you to ask for your valued opinion or to offer you an extremely exceptional product. This is wrong. Very wrong.</p>
<p>It appears to me, Spock scraped my linked-in profile and added every word of my work history as a tag. Not only do I think linked-in needs to file a complaint about this, because Spock is leeching on their network, I also think that Spock is violating my privacy by taking data from a site I enrolled to, who specifically promised to take care of my data very well. Spock breaks this promise by nicking my data.</p>
<p>To me, this ties the knot for social networking. Screw it. I&#8217;ve had enough. I&#8217;m going to make everything private and send emails to every service I did not sign up for that holds my data, to kindly ask them to remove it. Other than that, I think the time calls to have an organization of some sort where you can enlist, a little bit like we have the Robinson list for emails and marketing actions. If you&#8217;re on that list, nobody is entitled to add you to their service unless they have specific approval. </p>
<p>Which then brings me to another thing I&#8217;m kind of bothered about. I use social networks to add people I know, with experience in a certain field, so I can contact them when I need to. Facebook is ruining this for me. Last time I logged in, I had vampire invitations, zombie invitations, snowball fight requests, pillow fight requests and so on. As much as that seems funny, it&#8217;s totally useless and a waste of time. Other than the fact that most of the applications then ask you to invite all your friends to join, which I definitely don&#8217;t want to seeing the professional nature of some relationships, I still have my serious doubts about the sense it all has to make. Is social networking really all about recruiting a zombie army? About converting people to vampires? To me it isn&#8217;t. And I&#8217;m tired of it. I will kick out any entertaining application on Facebook and strip it down to a minimum, because the day this thing turns loco, I don&#8217;t want to bomb people I respect with a load of crap.</p>
<p>Today, when you look around, social networking is all about entertainment. The level of seriousness and of trust has dropped to the likes of an average show in NBC or Fox. Now people make lists of best friends, and when they did that, they invite you to compete to become bestest friend. And if you&#8217;re on the bestest friends list, you can go through a selection process and become part of an entourage&#8230;  Jeez. I have better things to do. If you want to connect with me, you know where to find me. If you want to add me, sure give me a reason and I will add you. If you want to send me a private message with a question, go ahead and I&#8217;ll answer. But please leave me alone with all the other sideshows and gadgets. Really.</p>
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		<title>Back From Switzerland</title>
		<link>http://www.coolmarketingthoughts.com/2007/10/27/back-from-switzerland/</link>
		<comments>http://www.coolmarketingthoughts.com/2007/10/27/back-from-switzerland/#comments</comments>
		<pubDate>Sat, 27 Oct 2007 08:13:46 +0000</pubDate>
		<dc:creator>Miel Van Opstal</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Thoughts]]></category>

		<guid isPermaLink="false">http://blog.coolz0r.com/2007/10/27/back-from-switzerland/</guid>
		<description><![CDATA[I spent most of the past week at a very chilly place, high up in the Swiss mountains. Totally disconnected from the net I had some time out with some colleagues for a team offsite of the DPE (developer platform evangelism) TimeZone Audience Marketing &#038; Win The Web team. It was actually one of the [...]]]></description>
			<content:encoded><![CDATA[<p>I spent most of the past week at a very chilly place, high up in the Swiss mountains. Totally disconnected from the net I had some time out with some colleagues for a team offsite of the DPE (developer platform evangelism) TimeZone Audience Marketing &#038; Win The Web team. It was actually one of the best offsites I ever went to and I had a super great time. I took a bunch of pictures too. If you&#8217;re in to seeing some people you don&#8217;t know and a lot of cool wallpapery scenes, feel free to check out <a href="http://www.flickr.com/photos/coolz0r/sets/72157602700127433/">the Flickr set</a>. </p>
<div align="center"> <a href="http://www.flickr.com/photos/coolz0r/sets/72157602700127433/"><img src="http://www.coolmarketingthoughts.com/images/switzerland.jpg" alt="Grindelwald" /> </a></div>
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		<title>Blog Sticks</title>
		<link>http://www.coolmarketingthoughts.com/2006/12/19/blog-sticks/</link>
		<comments>http://www.coolmarketingthoughts.com/2006/12/19/blog-sticks/#comments</comments>
		<pubDate>Tue, 19 Dec 2006 10:04:40 +0000</pubDate>
		<dc:creator>Miel Van Opstal</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Thoughts]]></category>

		<guid isPermaLink="false">http://blog.coolz0r.com/2006/12/19/blog-sticks/</guid>
		<description><![CDATA[So, thank you Maarten, Robin, Geert and Randy for throwing me the blog sticks. I think I have enough to start a campfire by now :) Apparently you guys are very interested in those 5 things about me. So, just to satisfy in your tabloid needs, here are the 5 facts about me you always [...]]]></description>
			<content:encoded><![CDATA[<p>So, thank you <a href="http://www.blogologie.be/2006/12/vijf_dingen.html">Maarten</a>, <a href="http://robinwauters.typepad.com/marketingblog/2006/12/finally_the_fiv.html">Robin</a>, <a href="http://brandopia.wordpress.com/2006/12/19/five-things-you-probably-dont-know-about-me/">Geert</a> and <a href="http://www.kbcafe.com/iBLOGthere4iM/?guid=20061210212644">Randy</a> for throwing me the blog sticks. I think I have enough to start a campfire by now :) Apparently you guys are very interested in those 5 things about me. So, just to satisfy in your tabloid needs, here are the 5 facts about me you always wanted to know but were afraid to ask when we were chatting.</p>
<ol>
<li>My graduation paper that got awarded with a &#8216;bachelor award of excellence&#8217; in Flanders was actually written in 3 hours because I had forgotten the due date and was only remembered of it because a fellow student had changed his nickname on MSN into &#8216;f*cking paper, I hate you&#8217;. So I asked him what was up and he said he had been working on it all night because it was due at 1 PM. At that time it was 11 AM. I handed in mine at 3 PM (had to take the train to school etc) &#8211; The paper was supposed to be around 20 pages and I had to put in over 10 pages worth of screenshots to make it. And still people thought it was good. Hah.</li>
<li>When I was still young and innocent, I&#8217;ve been an altar boy for several years in the church in my street, until the priest caught me eating all the Hosts before the service and also because I kind of lost interest in the entire &#8216;church thing&#8217;. It was pretty cool to ring the bell too early or too late though, because that really annoyed the priest and the entire church was looking at you in a &#8216;when the hell is he going to hit the gong&#8217; kind of way. Sheer power :)</li>
<li>I was a loner during elementary school and I bought off friendship with candy. During lunch recess we got to play soccer, and I always had to be the goalie because I was a little more fat than the other guys of my class. They were also playing in local youth teams so I never got to play &#8216;in the field&#8217;. Then we got to the finale of the inter-class competetion and we ended up taking penalties. All the wizzkids missed their shot, or it got blocked by the goalie. Then, because we ran out of &#8216;pro&#8217; players, I finally had the chance to actually try to make a goal. I kicked the ball right under the cross of the goal and all of the sudden I was everyone&#8217;s friend, at least for the next week. Then I got back to being the goalie because no one else wanted to do it.</li>
<li>I loved to draw and doodle when I was in high school and did some graffiti work back in the days, mostly on bridges or electricity cabins next to railways. I used the skill to write the names of the girls and boys in my class in some fancy urban style and they loved it. It made me less of a loner. I had a few anarchistic, anti-establishment friends when I was about 15 or so, but I needed a look-out for a nightly job and invited them to come along. I planned do to a nice piece of futuristic city-scapes, but all they wanted to do was spray things like &#8216;fuck the state&#8217; and &#8216;imperialistic whores&#8217;. I started bombing the wall, but since the punks were smoking and drinking and spraying themselves, they failed to keep an eye open for possible witnesses. Then the cops arrived and we had to flee on our bikes, into the night. I never cycled so fast in my life. I bet at that time I could&#8217;ve beaten Lance Armstrong or so. Anyway, I never got caught because I was still sober. The two punks got arrested and they really wanted to tell my name to the cops, but they didn&#8217;t know it. Hah. Hard to tell on someone if you don&#8217;t have a name. The two punks had to pay for the repainting of the bridge, and four months later when it was done, I put a nice new piece over the fresh white walls. Felt great.</li>
<li>I played classical guitar for over 6 years, finished my classes of music theory and all that, but stopped going to the music school because I never got to play on an electrical guitar like the guys from Metallica, which was why I started studying guitar in the first place. </li>
</ol>
<p>Bonus, because I got four sticks:</p>
<ol>
<li>I participated in the Belgian Championship of 1995 for the &#8220;Magic: The Gathering&#8221; fantasy card game. I ended up with the last ten.</li>
<li>My dad and me are bee keepers. Every summer we harvest honey from them. It just fascinates me how they live, what they do and I can spend hours just sitting in front of the boxes, watching the bees fly in and out.</li>
</ol>
<p>Hmm. Who should I pass this on to? Kris? Oh, no <a href="http://crossthebreeze.com/2006/12/18/five-things-you-probably-dont-know-about-me/">you just got it</a>. Most of the other bloggers I know or read have already been tagged with this in one way or the other, or they&#8217;re not into personal things on their blogs. I&#8217;ll just ask it out in the open. Whoever wants this stick, drop a line in the comments and I&#8217;ll link you here.</p>
<p>Update:<br />
First stick goes to <a href="http://grapplica.blogspot.com/">Grapplica</a> | second stick goes to <a href="http://www.darrenstraight.com/blog">Darren Straight</a></p>
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		<title>Doritos With Salt</title>
		<link>http://www.coolmarketingthoughts.com/2006/12/05/doritos-with-salt/</link>
		<comments>http://www.coolmarketingthoughts.com/2006/12/05/doritos-with-salt/#comments</comments>
		<pubDate>Tue, 05 Dec 2006 11:47:52 +0000</pubDate>
		<dc:creator>Miel Van Opstal</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Thoughts]]></category>

		<guid isPermaLink="false">http://blog.coolz0r.com/2006/12/05/doritos-with-salt/</guid>
		<description><![CDATA[I think it&#8217;s news items like this one that call for a &#8216;yeah we knew, it was all planned&#8217; claim from the Doritos management. This has got to be the best form of free advertising and product sampling around. Worldwide news coverage, hundreds of happy scavenger hunters consumers who&#8217;ll be enjoying your products for weeks [...]]]></description>
			<content:encoded><![CDATA[<p>I think it&#8217;s news items like this one that call for a &#8216;yeah we knew, it was all planned&#8217; claim from the Doritos management. This has got to be the best form of free advertising and product sampling around. Worldwide news coverage, hundreds of happy <del datetime="2006-12-05T11:28:00+00:00">scavenger hunters</del> consumers who&#8217;ll be enjoying your products for weeks after the event. </p>
<blockquote><p>&#8220;A cargo container that apparently fell from a ship washed up on the Outer Banks of North Carolina on Thursday and spilled thousands of bags of Doritos brand tortilla chips on the beach. People collected the chips, which were apparently still fresh due to their airtight packaging. It was unknown which ship had lost the cargo or to what port it was bound.&#8221;</p></blockquote>
<p>(source:<a href="http://content.hamptonroads.com/story.cfm?story=115267&#038;ran=146714">Pilot.com</a>)</p>
<div align="center">
<img src="http://www.coolmarketingthoughts.com/images/doritobeach1.jpg" class="YesBorder" alt="Dorito Outdoor 1" /> </p>
<p><img src="http://www.coolmarketingthoughts.com/images/doritobeach2.jpg" class="YesBorder" alt="Dorito Outdoor 2" /> </div>
<p>Pictures by Donna Barnett</p>
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		<title>10 Things To Do To Save The Planet</title>
		<link>http://www.coolmarketingthoughts.com/2006/10/16/10-things-to-do-to-save-the-planet/</link>
		<comments>http://www.coolmarketingthoughts.com/2006/10/16/10-things-to-do-to-save-the-planet/#comments</comments>
		<pubDate>Mon, 16 Oct 2006 06:24:47 +0000</pubDate>
		<dc:creator>Miel Van Opstal</dc:creator>
				<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Thoughts]]></category>

		<guid isPermaLink="false">http://blog.coolz0r.com/2006/10/16/10-things-to-do-to-save-the-planet/</guid>
		<description><![CDATA[Al Gore&#8217;s movie is getting a lot of attention. It deserves that, because it&#8217;s making a good point. We&#8217;re wasting the world as we have it and we&#8217;re heading for disaster if we don&#8217;t start acting today. A .pdf file went viral and it&#8217;s going around from mailbox to mailbox. In it, 10 things are [...]]]></description>
			<content:encoded><![CDATA[<p>Al Gore&#8217;s movie is getting a lot of attention. It deserves that, because it&#8217;s making a good point. We&#8217;re wasting the world as we have it and we&#8217;re heading for disaster if we don&#8217;t start acting today. A .pdf file went viral and it&#8217;s going around from mailbox to mailbox. In it, 10 things are listed which you can do (easily) to help save the planet. I&#8217;ll list up the 10 things here and add my contribution blogwise instead of forwarding it to my entire address book.<br />
(Click for larger image)</p>
<div align="center"><a href="http://www.climatecrisis.net/pdf/10things.pdf"><img src="http://www.coolmarketingthoughts.com/images/10things.jpg" class="YesBorder" alt="10 Things To Do" /> </a></div>
<p>Visit <a href="http://www.climatecrisis.net/">Climatecrisis.net</a> for more info | <a href="http://www.climatecrisis.net/pdf/10things.pdf">download the .pdf</a><br />
The trailer has been posted to YouTube</p>
<div align="center"> <a href="http://www.youtube.com/watch?v=TUiP6dqPynE"><img src="http://www.coolmarketingthoughts.com/images/trailer.jpg" alt="An Inconvenient Truth" /></a> </div>
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		<slash:comments>2</slash:comments>
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		<title>Google Buys YouTube</title>
		<link>http://www.coolmarketingthoughts.com/2006/10/09/google-buys-youtube/</link>
		<comments>http://www.coolmarketingthoughts.com/2006/10/09/google-buys-youtube/#comments</comments>
		<pubDate>Mon, 09 Oct 2006 22:48:25 +0000</pubDate>
		<dc:creator>Miel Van Opstal</dc:creator>
				<category><![CDATA[2.0 +]]></category>
		<category><![CDATA[Corporate News]]></category>
		<category><![CDATA[Thoughts]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://blog.coolz0r.com/2006/10/09/google-buys-youtube/</guid>
		<description><![CDATA[Says MarketWatch: &#8220;after reports of talks with YouTube surfaced last Friday, many analysts said that they believe Google&#8217;s competitors will now seek to buy imitators of YouTube to keep pace. On Monday, the boards of both Google and YouTube approved the terms of the deal, which was announced after the market closed. 
Over the last [...]]]></description>
			<content:encoded><![CDATA[<p>Says <a href="http://www.marketwatch.com/News/Story/Story.aspx?dist=newsfinder&#038;siteid=mktw&#038;guid=%7BFADE6E8C-1E83-4177-817E-14A0D5E18ABD%7D">MarketWatch</a>: &#8220;after reports of talks with YouTube surfaced last Friday, many analysts said that they believe Google&#8217;s competitors will now seek to buy imitators of YouTube to keep pace. On Monday, the boards of both Google and YouTube approved the terms of the deal, which was announced after the market closed. </p>
<p>Over the last two days, Google and YouTube executives have compiled an extensive list of ways to integrate the two features. There&#8217;s now plans to soon incorporate YouTube videos into Google search results, and to make YouTube part of Google&#8217;s AdSense advertising feature, according to Google co-founder Sergey Brin.&#8221;</p>
<p>Says Coolz0r: Good, at least the videos will start loading now and no longer slow down the blog. Oh no, wait&#8230;</p>
<p>&#8220;YouTube founder Chad Hurley, during the same call, said that it was Google&#8217;s &#8220;revolutionary ad program that inspired us.&#8221; Plus, he added, &#8220;we wanted to remain independent. By working with Google, that&#8217;s still the case.&#8221; </p>
<p>Says Coolz0r: Damn. At least make Google host the videos&#8230; for the love of blogs and loading time&#8230;</p>
<p>Google to buy YouTube for $1.65 billion in stock.</p>
<p>Says Coolz0r: stock isn&#8217;t going to put butter on the bread, but okay. Let&#8217;s hope the AdSense brings in enough. Oh wait. There are hundreds of videos that violate the terms&#8230; hmm. A round of user-banning is coming up. The delete button is going to need replacement. Anybody knows a factory that produces &#8216;delete&#8217; buttons? Major client coming up&#8230; :)</p>
<p>Is Google now responsible for all the illegal content? If so: lawyers, aim your arrows! </p>
<p>$1.65 billion. $1.65 billion. (I had to type it twice to fully comprehend.)</p>
<p>I thought YouTube was estimated on $1 billion. <a href="http://battellemedia.com/archives/002745.php">Did Battelle know</a>? Even he thought $1 billion was way too much. Now it&#8217;s 65% more. Looks like the GOOG guys are trying to get rid of their stock. How much is there left to give away anyway? </p>
<p>Ah well. Good luck, YouTube, and congrats Google.</p>
<p>*continues living*</p>
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		<title>How Not To Start A Social Network</title>
		<link>http://www.coolmarketingthoughts.com/2006/10/07/how-not-to-start-a-social-network/</link>
		<comments>http://www.coolmarketingthoughts.com/2006/10/07/how-not-to-start-a-social-network/#comments</comments>
		<pubDate>Sat, 07 Oct 2006 20:10:50 +0000</pubDate>
		<dc:creator>Miel Van Opstal</dc:creator>
				<category><![CDATA[2.0 +]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Thoughts]]></category>

		<guid isPermaLink="false">http://blog.coolz0r.com/2006/10/07/how-not-to-start-a-social-network/</guid>
		<description><![CDATA[Ask WallMart. They know. They announced the launch of their network &#8216;The Hub&#8217; two months and a bit ago, claiming they would be the virtuous MySpace, the sane and clean network which they thought was missing in this world wide web. They&#8217;ve pulled the plug already, as AdAge reports:
Less than three months after launching its [...]]]></description>
			<content:encoded><![CDATA[<p>Ask WallMart. They know. They announced the launch of their network &#8216;The Hub&#8217; two months and a bit ago, claiming they would be the virtuous MySpace, the sane and clean network which they thought was missing in this world wide web. They&#8217;ve pulled the plug already, as <a href="http://adage.com/article?article_id=112288">AdAge reports</a>:</p>
<blockquote><p>Less than three months after launching its quasi-social-networking site aimed at teens, Wal-Mart has shut down the Hub. [...] &#8220;The Hub&#8221; was designed by Wal-Mart to allow teens to &#8220;express their individuality&#8221; but it screened all the content, informed parents when their children joined and forbade users to e-mail one another. [...] In August, the site attracted 91,000 unique visitors, according to ComScore Networks. Social-networking giant MySpace.com garnered 55.8 million unique visitors the same month.</p></blockquote>
<p>Okay. So let&#8217;s put it in perspective: there are quite some cars out there, but I think there&#8217;s one missing especially for teens, namely mine. So I create a car, but it has no doors so you have to crawl in the way I tell you to. If you turn on the radio, I&#8217;ll make sure your parents know what station you tune in to, for how long and what music you listened to. You can only pick up people who have an RFID chip that unlocks the window, otherwise they won&#8217;t get in the car. For evey friend that enters to drive along, I&#8217;ll contact your parents and inform them who you picked up, where you picked them up and how long they rode with you. See how stupid that sounds? Yet still, WallMart thought it would work. I guess not.</p>
<p>From the start people have been saying that the WallMart approach isn&#8217;t the right approach. Teens don&#8217;t want you to talk to their parents about what they do online and who they know. It&#8217;s the reason the internet is so popular. You can be whoever you want, talk to whoever you want to talk and block anyone you don&#8217;t like. Why would anyone want to give up that freedom, when it&#8217;s only a click away?</p>
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		<title>Stealth Fighter</title>
		<link>http://www.coolmarketingthoughts.com/2006/09/20/stealth-fighter/</link>
		<comments>http://www.coolmarketingthoughts.com/2006/09/20/stealth-fighter/#comments</comments>
		<pubDate>Wed, 20 Sep 2006 12:40:02 +0000</pubDate>
		<dc:creator>Miel Van Opstal</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Thoughts]]></category>

		<guid isPermaLink="false">http://blog.coolz0r.com/2006/09/20/stealth-fighter/</guid>
		<description><![CDATA[This morning I went to Brussels to go to a presentation at a customer of ours. I was a little early and I was waiting for Tom to pick me up at the central train station when I was approached by a slightly older man with white hair. He asked me directions to the building [...]]]></description>
			<content:encoded><![CDATA[<p>This morning I went to Brussels to go to a presentation at a customer of ours. I was a little early and I was waiting for <a href="http://i-wisdom.typepad.com">Tom</a> to pick me up at the central train station when I was approached by a slightly older man with white hair. He asked me directions to the building of the Red Cross. I didn&#8217;t know where it was, so I proposed him to go to a city map together and find out where he had to be. I noticed that every once in a while he brought his hand to his chest, a few inches above his heart, and he showed clear signs of tremendous pain coming from that area. I asked him if he was ok and then he told me the most impressive story I&#8217;ve ever heard. Normally he should be resting and &#8216;not moving&#8217;, because he got shot in Iraq, but he was in Brussels on a personal mission.</p>
<p>He said he&#8217;d been a soldier in Iraq, and showed me the metal tags he wore around his neck. He said he was a Stealth Fighter pilot, but was sent to Iraq to fly another type of plane because he had to deliver goods. Apparently, one way or the other, he got shot somewhere last week and was on his way home. The bullet normally would&#8217;ve hit him in the shoulder, but he was wearing a backpack and the bullet got diverted by an object he had put away in the small pockets attached to the girdle you wear the backpack with, so it ended up above his heart. He spoke South African and English and said he had a house in Cape Town, although he was in the US Air Force. He also said why he wanted to go to the building of the Red Cross. In Baghdad he and his buddies found a fifteen year old girl who spoke English fluently. She said she had been abducted by her father three years before and that she had been forced to stay in Iraq. They&#8217;ve turned over the girl to the Red Cross, and today she would be in Brussels. So, since he was here too he wanted to go visit her. One of the next few days the girl will be reunited with her mother.</p>
<p>The soldier also said he had to get to the Red Cross headquarters to pick up some money, so he could go home. Because the man obviously had a lot of pain (he showed me the wound, which was the first time ever I saw a bullet wound, and it looked really serious) I figured he wasn&#8217;t going to make it to the Red Cross building on foot, or that it would take him a really long time and a lot of pain. He had no money. So, I went to the cash machine and withdrew some money. Then I took him to a taxi, explained the driver where he had to take the man, paid in advance and went back to the meeting place where Tom in the meanwhile was steadily disturbing traffic. So, instead of donating to Greenpeace this year, this was my contribution to a better world. &#8230; And actually, I&#8217;m feeling quite satisfied. Good luck, stranger!</p>
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		<title>Future Talk</title>
		<link>http://www.coolmarketingthoughts.com/2006/09/10/future-talk/</link>
		<comments>http://www.coolmarketingthoughts.com/2006/09/10/future-talk/#comments</comments>
		<pubDate>Sun, 10 Sep 2006 13:07:57 +0000</pubDate>
		<dc:creator>Miel Van Opstal</dc:creator>
				<category><![CDATA[Thoughts]]></category>

		<guid isPermaLink="false">http://blog.coolz0r.com/2006/09/10/future-talk/</guid>
		<description><![CDATA[< emotional rant > I came across this really cool quote on Room116 of which I hope it&#8217;ll be true for me too, one day. I don&#8217;t have kids of my own yet, but I&#8217;m pretty sure it&#8217;s exactly the kind of &#8216;thing&#8217; that&#8217;s going on between my dad and me. He&#8217;s not perfect, but [...]]]></description>
			<content:encoded><![CDATA[<p>< emotional rant > I came across this really cool quote on <a href="http://www.rm116.com/2006/08/in_perspective.html">Room116</a> of which I hope it&#8217;ll be true for me too, one day. I don&#8217;t have kids of my own yet, but I&#8217;m pretty sure it&#8217;s exactly the kind of &#8216;thing&#8217; that&#8217;s going on between my dad and me. He&#8217;s not perfect, but man I admire the path he walked. To me, he is successful and I enjoy spending time with him. I really look up to him and to the things he has accomplished and it would be great if one day I could be in his shoes, with a kid (might be plural) that wants to spend time with me.<br />
< /end emotional rant ></p>
<div align="center"><img src="http://www.coolmarketingthoughts.com/images/wisdom.jpg" class="YesBorder" alt="Wisdom On A Coffee Cup" /></div>
<p>Wisdom on a coffee cup.</p>
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		<title>Compulsive Behavior</title>
		<link>http://www.coolmarketingthoughts.com/2006/09/07/compulsive-behavior/</link>
		<comments>http://www.coolmarketingthoughts.com/2006/09/07/compulsive-behavior/#comments</comments>
		<pubDate>Thu, 07 Sep 2006 11:41:48 +0000</pubDate>
		<dc:creator>Miel Van Opstal</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Thoughts]]></category>

		<guid isPermaLink="false">http://blog.coolz0r.com/2006/09/07/compulsive-behavior/</guid>
		<description><![CDATA[I&#8217;m not a neurotic, but sometimes I do things just because they need to be done. I don&#8217;t always get the instant pleasure right away, it mostly comes afterwards. Sometimes it doesn&#8217;t come at all. I used to go for a run regularly. I didn&#8217;t always wanted to, but I knew that if I didn&#8217;t, [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m not a neurotic, but sometimes I do things just because they need to be done. I don&#8217;t always get the instant pleasure right away, it mostly comes afterwards. Sometimes it doesn&#8217;t come at all. I used to go for a run regularly. I didn&#8217;t always wanted to, but I knew that if I didn&#8217;t, I&#8217;d feel less good the days after. As my schedule became more busy, I quitted running and found myself to be more stressed (and more fat), feeling tired more often. So, recently I decided to become a member in a fitness club. Not because I really really wanted it, but because it was necessary. I go there twice a week. Sometimes for an hour, sometimes for two hours depending on my mood. Despite the fact that I tire myself and have doubts on the way over there, I feel great and full of energy when I get back home. I tell my friends and myself that this is what I want, although half of the time, when I&#8217;m heading to the fitness club, I don&#8217;t actually feel like moving.</p>
<p>At night, or on the train to and from work, I read feeds. I don&#8217;t always want to, but I know that if I want to keep up with &#8220;what&#8217;s new&#8221;, I have to. Last night I didn&#8217;t feel like reading much, but when I finally went to bed, I realised that I had been reading for over four hours. I felt tired, but also satisfied, because I know more than when I did before I started reading. Even though I didn&#8217;t want to read in the first place.</p>
<p>It&#8217;s funny people have this kind of behavior. Today I read <a href="http://wendy.kinesisinc.com/?p=259">an article on Kinetic Ideas</a>, and Wendy blogged about the exact same feelings I&#8217;ve been having. It felt good to know that I wasn&#8217;t alone. She put things in the exact same way I think about them and connects it to marketing:</p>
<blockquote><p>Last night, I went for a run.</p>
<p>Did I want to go for a run?</p>
<p>No, not really. I wasn’t in the mood. I wanted to sit on my couch and read a book. But I went anyway because exercise is a non-negotiable activity. I know if I want to stay fit and healthy, that I have to exercise.</p>
<p>In the same way, marketing is a non-negotiable activity for the well-being and longevity of your business. Will you want to do it? Not always.</p>
<p>But do it anyway. A long-term commitment to marketing is the best way to keep your company “fit.”</p></blockquote>
<p>Very often you find yourself doing things you don&#8217;t really want to do, but you do them anyway. The metaphor of the drops and the bucket seems quite in its place here. It&#8217;s the total amount of small drops that eventually fill up the bucket. It&#8217;s the small amount of data that you collect every time you read something that forms your total knowledge archive in your head. It&#8217;s the things you blog, even if you don&#8217;t really feel like blogging, but you do it anyway because in the end, you just know it&#8217;s all worth it. It&#8217;s the things you do, that you can&#8217;t explain if someone asks you about it. Those things are the &#8216;just because&#8217; answers to people who ask you why. They are non-negotiable. You know why you do it, and people who think like you understand. To others they seem useless, but those others do not always see &#8216;the picture&#8217; the way you see it.</p>
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		<title>Faces For Lebanon</title>
		<link>http://www.coolmarketingthoughts.com/2006/08/11/faces-for-lebanon/</link>
		<comments>http://www.coolmarketingthoughts.com/2006/08/11/faces-for-lebanon/#comments</comments>
		<pubDate>Fri, 11 Aug 2006 13:27:11 +0000</pubDate>
		<dc:creator>Miel Van Opstal</dc:creator>
				<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Thoughts]]></category>

		<guid isPermaLink="false">http://blog.coolz0r.com/2006/08/11/faces-for-lebanon/</guid>
		<description><![CDATA[Wael Attili, the senior designer of toot, came up with the idea in late July. The Kuwaiti company, Ebsar, adopted the idea and pledged to sponsor it in Kuwait and several regional countries with the cooperation of other major regional companies. Toot contributes to faces for Lebanon by means of design, programming, technical backend, brainstorming [...]]]></description>
			<content:encoded><![CDATA[<p>Wael Attili, the senior designer of <a href="http://www.itoot.net/">toot</a>, came up with the idea in late July. The Kuwaiti company, Ebsar, adopted the idea and pledged to sponsor it in Kuwait and several regional countries with the cooperation of other major regional companies. Toot contributes to faces for Lebanon by means of design, programming, technical backend, brainstorming ideas and concepts for the campaign. There&#8217;s also a <a href="http://flickr.com/groups/toot-crisis/">dedicated Flickr group</a>.</p>
<blockquote><p><a href="http://www.faces4lebanon.org/">Faces4Lebanon.org</a> seeks to demonstrate the solidarity of people with Lebanon and the Lebanese people. Millions of people around the world are calling for an immediate halt of all acts of aggression against Lebanon, and the humanitarian catastrophe that is worsening everyday.<br />
<a href="http://www.faces4lebanon.org/">Faces4Lebanon.org</a> aims to spread the words of millions who want to send a message to the world that they are against all acts of violence and aggression. By publishing your photo on <a href="http://www.faces4lebanon.org/">Faces4Lebanon.org</a>, you will contribute to the buzz we want to create globally and attract as much media attention as possible in a highly civilized and unique manner. Furthermore, your contribution will document the world’s solidarity with Lebanon and the widespread infuriation from this aggression on Lebanon.</p></blockquote>
<p>Stop the madness! War isn&#8217;t the answer! It never is!</p>
<div align="center">
<a href="http://www.faces4lebanon.org/"><img src="http://www.coolmarketingthoughts.com/images/faces4lebanon.jpg" class="YesBorder" alt="Faces4Lebanon" /></a> </div>
<p>via <a href="http://blogger.xs4all.nl/marcg/archive/2006/08/10/112762.aspx">Houtlust</a></p>
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		<title>IKEA&#8217;S Mini-Site</title>
		<link>http://www.coolmarketingthoughts.com/2006/08/10/ikeas-mini-site/</link>
		<comments>http://www.coolmarketingthoughts.com/2006/08/10/ikeas-mini-site/#comments</comments>
		<pubDate>Thu, 10 Aug 2006 09:43:00 +0000</pubDate>
		<dc:creator>Miel Van Opstal</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Thoughts]]></category>

		<guid isPermaLink="false">http://blog.coolz0r.com/2006/08/10/ikeas-mini-site/</guid>
		<description><![CDATA[I&#8217;ve been holding back this post because I wanted to see where the buzz was going, and yeah, it kind of went the way I predicted it. It might seem a bit silly to talk about this Dutch/French site on a blog written in English, but I&#8217;ve got to get this off my chest, plus [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve been holding back this post because I wanted to see where the buzz was going, and yeah, it kind of went the way I predicted it. It might seem a bit silly to talk about this Dutch/French site on a blog written in English, but I&#8217;ve got to get this off my chest, plus I promised to write about it. <a href="http://www.laviecestmaintenant.be/">Laviecestmaintenant.be</a> / <a href="http://www.leefnu.be/">Leefnu.be</a> are the URLs I&#8217;ll be talking about, so tune in here to see what the fuzz is all about.</p>
<p>A friend of mine is a senior designer for MTFR, he&#8217;s a Flasher. He&#8217;s magic. He got hired by the <a href="http://www.germaine.be/">Germaine</a> agency to create the new IKEA mini-site, which he did with great class (Well, actually Germaine hired <a href="http://www.mtfr.com/">MTFR</a>). The look and feel, the transitions, they&#8217;re awesome and as smooth as a baby&#8217;s behind. I&#8217;ve been sending the URL around in our agency five minutes after the site launched, about nine days ago. </p>
<p>So what is the site about? IKEA has a new campaign out, which translates as &#8216;Live Now&#8217;. It&#8217;s a site that &#8216;protests&#8217; against the high expectations we need to fulfill, the stressy days we live through and the fastness of the culture we live in. </p>
<p>Let&#8217;s run through the site and discuss what we see:</p>
<div align="center">
<img src="http://www.coolmarketingthoughts.com/images/leefnu.jpg" class="YesBorder" alt="Leef Nu" /></div>
<p>After the &#8216;welcome&#8217; message we can see 7 boxes. Starting on the right the first one we see is &#8216;Stressvrije Oplossingen&#8217; (Stress-Free Solutions), which is in fact a dressed-up &#8216;links&#8217; page to product planners from IKEA such as their <a href="http://www.ikea.com/ms/nl_BE/complete_kitchen_guide/planner_tool/index.html">Kitchen Planner</a> tool, the <a href="http://www.ikea.com/ms/nl_BE/rooms_ideas/pax_planner_2006/index.html">PAX Planner</a> (where you can design your own dressing or closet), and so on. Nothing new here, just links to online services. </p>
<p>Next box is &#8216;Kaartje Zenden&#8217; (Send an e-card), where you can send a digital piece of cardboard to your friends by using one of the six templates. Some of the slogans are average, others are more amusing, that&#8217;s just a matter of taste. The entire point is to spread the word to your friends/colleagues/etc about the Leefnu.be website. Nothing new here either.</p>
<p>Next box is &#8216;Test Nu&#8217; (Test Now), where the visitor is presented with some questions and is invited to indicate his level of agreeing or disagreeing by sliding a paperclip over a ruler-ribbon. It&#8217;s just a basic test with 14 questions and the end result is an analysis of &#8216;the factors that are keeping you from enjoying your life&#8217;. Slick design, basic questions. Afterwards you can have a detailed analysis sent to you by submitting some personal details, if you want that.</p>
<p>Fourth box is the &#8216;Antistress Manifest&#8217;, the promotional blah-blah from IKEA where they explain why they think life is moving too fast, and how they picture the stress-free life they cherish so deeply. The five points in the manifesto are just marketing the product benefits of IKEA, so nothing new here either. It&#8217;s the obligatory sales pitch, dressed up in a nice text.</p>
<p>The 5th box is labeled &#8216;Relax&#8217;. Clicking the box triggers a full-screen black pop-up with a looped audio file of &#8216;the sound of waves crashing on the beach&#8217;. It&#8217;s the &#8216;Zen&#8217; part of the site, however playing it on my laptop, the sound reminded me of standing next to a highway in the rain with a car that passes by every once in a while. Some seagulls would have been nice. I like the idea though. Probably need better speakers for this.  </p>
<p>The sixth box is the &#8216;tips&#8217; box. It&#8217;s a brief list of tips to make your everyday life a bit less stressy. Visitors are invited to click a link and send an email with their own tips. It&#8217;s not sure what&#8217;ll happen to them, they do not seem to become enclosed in the list. Perhaps in a later phase, as promised on the site.</p>
<p>The seventh box is a link to the &#8216;blog&#8217;. This is causing <a href="http://www.smetty.be/2006/08/09/ikea-heeft-een-blog">quite</a> <a href="http://www.blogologie.be/2006/08/ikea_blog.html">a</a> <a href="http://www.marketinginteractive.be/?p=249">stir</a> in the Flemish blogosphere, because some people seem to take it personally. I think it&#8217;s quite silly to compare a simple campaign-blog to &#8216;the&#8217; list Scoble and Israel put up in Naked Conversations. It&#8217;s ridiculous. Saying that &#8216;IKEA blogs&#8217; and that they&#8217;ve started a corporate blog is wrong. </p>
<p>First of all you could have made that up by seeing the URL. If IKEA was starting a corporate blog, they would have done it on their main URL, not in a &#8216;/blog&#8217; of a campaign site. If you can&#8217;t see the difference between a promo-site and a corporate blog, you&#8217;re obviously not into marketing. Yeah, I&#8217;ve seen the blog too, and yeah, the only thing showing is a list of selected press articles that relate to the general topic of the campaign. People are invited to share their opinion and discuss the articles. They&#8217;re not blogposts. Yeah, the engine is WordPress, because that&#8217;s the easiest way to set up a discussion platform on a short notice. Maybe there wasn&#8217;t a budget to start coding their own engine, and sure as hell, there wasn&#8217;t any time. What did you expect them to do? Start a wiki? Set up a forum? All this for a campaign that will run roughly a month?</p>
<p>I would have done exactly the same, and there&#8217;s nothing wrong with it. Okay, they use the word &#8216;blog&#8217;. Big deal. That&#8217;s how people call a website that lists articles and has a commenting function for feedback. They clearly state on the landing page in the campaign site (which you have to pass before you enter the blog) that they only &#8216;gather existing articles from the press&#8217; about things that relate to the campaign, and that they invite visitors to drop a comment about them. They don&#8217;t say: &#8220;welcome to IKEA&#8217;s official corporate blog&#8221;. There&#8217;s nothing wrong with using WordPress to start up a discussion platform. Some people are getting over-excited from reading the word &#8216;blog&#8217;, and they think they know all about it. It&#8217;s like something snaps in their head when it turns out some agency &#8216;dares to use WordPress&#8217; and publishes content they stole/copied/(paid for?) from the press. No, it&#8217;s not because you run a campaign &#8216;discussion platform&#8217; (to not use the word &#8216;blog&#8217;) that you have to set up a quest for in-house bloggers. As you might have noticed, IKEA has a lot of floor-staff who run around like ants in the store, helping customers. They don&#8217;t have time to blog. And no, appointing a fulltime blogger for a temporary local campaign site isn&#8217;t the answer either. </p>
<p>Really. </p>
<p>Disclaimer: I bought an IKEA table once, but it didn&#8217;t last long, and the closet I have put together with my brother-in-law came with crooked doors.</p>
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		<title>A Point Well Illustrated</title>
		<link>http://www.coolmarketingthoughts.com/2006/07/23/a-point-well-illustrated/</link>
		<comments>http://www.coolmarketingthoughts.com/2006/07/23/a-point-well-illustrated/#comments</comments>
		<pubDate>Sun, 23 Jul 2006 12:38:22 +0000</pubDate>
		<dc:creator>Miel Van Opstal</dc:creator>
				<category><![CDATA[Ethics]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Thoughts]]></category>

		<guid isPermaLink="false">http://blog.coolz0r.com/2006/07/23/a-point-well-illustrated/</guid>
		<description><![CDATA[Normally I&#8217;m not in to politics on this blog. But just for this time I&#8217;d like to make an exception, because there&#8217;s something that needs to be said. I have to get it off my chest. It&#8217;s nothing personal against &#8216;the Jews&#8217;, &#8216;the Americans&#8217; or &#8216;the British&#8217;. This is a fart in the general direction [...]]]></description>
			<content:encoded><![CDATA[<p>Normally I&#8217;m not in to politics on this blog. But just for this time I&#8217;d like to make an exception, because there&#8217;s something that needs to be said. I have to get it off my chest. It&#8217;s nothing personal against &#8216;the Jews&#8217;, &#8216;the Americans&#8217; or &#8216;the British&#8217;. This is a fart in the general direction of the leaders of those countries. </p>
<p>From <a href="http://www.kottke.org/06/07/independent-infographic">Jason Kottke</a>: </p>
<div align="center">
<img src="http://www.coolmarketingthoughts.com/images/independent.jpg" class="YesBorder" alt="Independent" /></div>
<p>In case you&#8217;re not that good at recognizing flags and you&#8217;ve been off the world for the last decades: Israel, the US and the UK are standing alone in the right frame. That&#8217;s a sign.</p>
<p>There&#8217;s a lot more cursing and shouting I would like to do. Really. But I&#8217;m not going to get into this. I just hope common sense wins this fight. If the war proceeds for much longer, I&#8217;ll definitely start a wicked rant about it. But seriously. I&#8217;m pissed off because of this entire situation. And you don&#8217;t want to read me ranting when I&#8217;m pissed off. Trust me.</p>
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		<title>YouTube Turns Nasty</title>
		<link>http://www.coolmarketingthoughts.com/2006/07/20/youtube-turns-nasty/</link>
		<comments>http://www.coolmarketingthoughts.com/2006/07/20/youtube-turns-nasty/#comments</comments>
		<pubDate>Thu, 20 Jul 2006 22:40:26 +0000</pubDate>
		<dc:creator>Miel Van Opstal</dc:creator>
				<category><![CDATA[2.0 +]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Thoughts]]></category>

		<guid isPermaLink="false">http://blog.coolz0r.com/2006/07/20/youtube-turns-nasty/</guid>
		<description><![CDATA[&#8220;Thank you for your content.&#8221; In a recent update in its terms and conditions, YouTube now claims they can do whatever they want with your content. No messages have been sent to the users to communicate this update, but they do have a new page ready: if you&#8217;re a musician, you can sign up through [...]]]></description>
			<content:encoded><![CDATA[<p>&#8220;Thank you for your content.&#8221; In a recent update in its terms and conditions, YouTube now claims they can do whatever they want with your content. No messages have been sent to the users to communicate this update, but they do have a new page ready: if you&#8217;re a musician, you can sign up through the musician page. They note that &#8220;YouTube Musician Channels are for musicians.&#8221; (yeah, makes it easier for them to isolate potential accounts that are worth some cash) and also that  &#8220;Uploading videos or music that you do not own is a violation of the artist&#8217;s copyrights and against the law. If you upload material you do not own, your account will be deleted.&#8221; But if you upload your music, it&#8217;s no longer yours. The last part is what they don&#8217;t tell you.</p>
<blockquote><p>&#8220;…by submitting the User Submissions to YouTube, you hereby grant YouTube a worldwide, non-exclusive, royalty-free, sublicenseable and transferable license to use, reproduce, distribute, prepare derivative works of, display, and perform the User Submissions in connection with the YouTube Website and YouTube&#8217;s (and its successor&#8217;s) business… in any media formats and through any media channels.&#8221; </p></blockquote>
<p>What kind of content provider would agree to this, except for those who didn&#8217;t know? So if YouTube strikes a deal with a record company and they happen to like your tune, but not your face, they can sell your song to the record company so they can use it for a more &#8216;marketable&#8217; face. Hmm. What are these guys thinking?</p>
<p>Another thing I want to note in the sideline: I&#8217;ve said it a few times already, YouTube speaks with two faces. As long as they benefit from the success of a clip, they won&#8217;t remove it. Even if it is against the law and legislation. The most recent thing is that video clip from Zidane&#8217;s headbutt. You really think any of the users that uploaded it paid for the rights? No. But have you got any idea what TV companies needed to pay to be able to broadcast footage from the World Cup? Millions, if not billions of dollars, euros or whatever. Seriously. Even The Times linked to the famous clip, and there are dozens of versions available, most of them are mixed with some copyrighted tune, for which no rights have been paid either. Have you seen YouTube taking these down? No. Because they benefit from the success. They can use the stats and say: hey we&#8217;ve got 100 million videos served a day. Sure. But if you only count the genuine home-made videos, how much is there left to brag with?</p>
<p>I can&#8217;t wait to see how they&#8217;ll ever gather the nerve to set things straight, instead of deleting an account here or there. They can cover their ass with stupid lines like: you can&#8217;t upload this or that, but in the end they keep providing the service, and actively allow for copyrighted content to become popular. Don&#8217;t tell me they don&#8217;t notice a clip that pulls millions of hits. Sure they see it. But as long as nobody complains, they&#8217;ll allow it to happen. And that&#8217;s going to cost them, sooner or later.</p>
<p>If they&#8217;d start removing all the clips with &#8217;stolen music&#8217;, which means: clips with an entire song in them,  and all the clips that have TV-content, they&#8217;ll not only lose more than half of their content, they&#8217;ll use a lot of users as well. And that would make them far less popular and successful than they are now.</p>
<p><strong>Update: </strong></p>
<p>Jennifer Nielsen, Marketing Manager for YouTube, <a href="http://www.boingboing.net/2006/07/20/youtubes_new_policy_.html">writes</a>: </p>
<blockquote><p>To clarify, YouTube never intended to sell, and never obtained any rights to sell, any User Submissions on CD or other physical media. The sentence you quoted was intended to enable YouTube to syndicate all or part of our website through third party websites (including to enable our embed functionality), in mobile contexts, and similar types of syndication. (&#8230;) The sentences that were omitted in the paragraph quoted are [italicized] below in context: </p>
<p>For clarity, you retain all of your ownership rights in your User Submissions. However, by submitting the User Submissions to YouTube, you hereby grant YouTube a worldwide, non-exclusive, royalty-free, sublicenseable and transferable license to use, reproduce, distribute, prepare derivative works of, display, and perform the User Submissions in connection with the YouTube Website and YouTube&#8217;s (and its successor&#8217;s) business, including without limitation for promoting and redistributing part or all of the YouTube Website (and derivative works thereof) in any media formats and through any media channels. You also hereby grant each user of the YouTube Website a non-exclusive license to access your User Submissions through the Website, and to use, reproduce, distribute, prepare derivative works of, display and perform such User Submissions as permitted through the functionality of the Website and under these Terms of Service. The foregoing license granted by you terminates once you remove or delete a User Submission from the YouTube Website. </p></blockquote>
<p>Which makes it better and understandable.</p>
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		<title>PostSecret</title>
		<link>http://www.coolmarketingthoughts.com/2006/07/16/postsecret/</link>
		<comments>http://www.coolmarketingthoughts.com/2006/07/16/postsecret/#comments</comments>
		<pubDate>Sun, 16 Jul 2006 16:02:01 +0000</pubDate>
		<dc:creator>Miel Van Opstal</dc:creator>
				<category><![CDATA[2.0 +]]></category>
		<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Thoughts]]></category>

		<guid isPermaLink="false">http://blog.coolz0r.com/2006/07/16/postsecret/</guid>
		<description><![CDATA[I won last month&#8217;s &#8216;playtagwithme&#8217; on Randy&#8217;s iBLOGThere4IM, so I got to pick a book on Amazon. I decided to order the PostSecret book. It looks like something I really want to have on my table to flick through it once in a while. Plus, I&#8217;ve grown quite attached to the site. I love to [...]]]></description>
			<content:encoded><![CDATA[<p>I won last month&#8217;s &#8216;playtagwithme&#8217; on <a href="http://www.kbcafe.com/iBLOGthere4iM/?guid=20060713065155">Randy&#8217;s iBLOGThere4IM</a>, so I got to pick a book on Amazon. I decided to order the PostSecret book. It looks like something I really want to have on my table to flick through it once in a while. Plus, I&#8217;ve grown quite attached to the site. I love to go there and check out the updates. I can&#8217;t wait to have the book! Thanks Randy!</p>
<div align="center">
<img src="http://www.coolmarketingthoughts.com/images/postsecretbook.jpg" class="YesBorder" alt="PostSecret, The Book" /></div>
<p>This week&#8217;s update on PostSecret features some nice entries, I picked these two to post here:</p>
<div align="center">
<img src="http://www.coolmarketingthoughts.com/images/postsecret4.jpg" alt="alone" /> </p>
<p><img src="http://www.coolmarketingthoughts.com/images/postsecret5.jpg" alt="tissues" /></div>
<p><a href="http://www.amazon.com/exec/obidos/redirect?link_code=ur2&#038;tag=postsecret-20&#038;camp=1789&#038;creative=9325&#038;path=http%3A%2F%2Fwww.amazon.com%2Fgp%2Fproduct%2F0060899190%3Fv%3Dglance%2526n%3D283155%2526s%3Dbooks%2526v%3Dglance%2526tagActionCode%3Dharpercollinspub">Order the book</a> | <a href="http://postsecret.blogspot.com/">See the site</a> </p>
<p>Related PostSecret Thingies on Marketing Thoughts:</p>
<p><a href="http://www.coolmarketingthoughts.com/2006/07/16/pgs-postsecret-duplicate/">P&#038;G&#8217;s PostSecret Duplicate</a><br />
<a href="http://www.coolmarketingthoughts.com/2006/03/27/postsecret-in-usa-today/">PostSecret in USA Today</a><br />
<a href="http://www.coolmarketingthoughts.com/2005/12/04/postsecret-update/">PostSecret Update</a><br />
<a href="http://www.coolmarketingthoughts.com/2005/06/23/dark-humor-and-confessions/">Dark Humor And Confessions</a></p>
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		<title>Listr 2.0</title>
		<link>http://www.coolmarketingthoughts.com/2006/06/22/listr-20/</link>
		<comments>http://www.coolmarketingthoughts.com/2006/06/22/listr-20/#comments</comments>
		<pubDate>Thu, 22 Jun 2006 20:20:06 +0000</pubDate>
		<dc:creator>Miel Van Opstal</dc:creator>
				<category><![CDATA[2.0 +]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Thoughts]]></category>

		<guid isPermaLink="false">http://blog.coolz0r.com/2006/06/22/listr-20/</guid>
		<description><![CDATA[Welcome to the Listr. This post will be updated every time I come across another new name that has an &#8216;r&#8217; at the end. It seems that it&#8217;s really important to have a good and original name first, before you can launch a service in this era of the 2.0 interweb. Also don&#8217;t forget to [...]]]></description>
			<content:encoded><![CDATA[<p>Welcome to the Listr. This post will be updated every time I come across another new name that has an &#8216;r&#8217; at the end. It seems that it&#8217;s really important to have a good and original name first, before you can launch a service in this era of the 2.0 interweb. Also don&#8217;t forget to be in beta for a rather long time. It really gives the users the impression that you&#8217;re actually trying to make it work.</p>
<blockquote><ol>
<li><a href="http://attackr.com/">attackr</a></li>
<li><a href="http://www.backlinkr.com">backlinkr</a></li>
<li><a href="http://bananahammr.com/">bananahammr</a></li>
<li><a href="http://www.bananr.com/">bananr</a></li>
<li><a href="http://www.bashr.com/">bashr</a></li>
<li><a href="http://www.befittr.com/">befittr</a></li>
<li><a href="http://www.beggr.com/">beggr</a></li>
<li><a href="http://www.bettr.net/">bettr</a></li>
<li><a href="http://www.blogr.com/">blogr</a></li>
<li><a href="http://sourceforge.net/projects/bloggr/">bloggr</a> </li>
<li><a href="http://www.blufr.com/">blufr</a> </li>
<li><a href="http://bookmarkr.com/">bookmarkr</a></li>
<li><a href="http://www.boomr.nl/">boomr</a></li>
<li><a href="http://www.bringr.com/">bringr</a></li>
<li><a href="http://browsr.com/">browsr</a></li>
<li><a href="http://www.pimpampum.net/bubblr/">bubblr</a></li>
<li><a href="http://emptybottle.org/bullshit/">bullshitr</a></li>
<li><a href="http://calcr.com/">calcr</a></li>
<li><a href="http://www.cleanr.com/">cleanr</a></li>
<li><a href="http://www.coastr.com/">coastr</a></li>
<li><a href="http://www.colr.org/">colr</a></li>
<li><a href="http://www.krazydad.com/colrpickr/">colrpickr</a></li>
<li><a href="http://contactr.200ok.net/">contactr</a></li>
<li><a href="http://www.jasonblogs.com/2006/06/22/craprr-is-no-more/">craprr</a></li>
<li><a href="http://www.cyclr.com/">cyclr</a> </li>
<li><a href="http://www.delivr.net/">delivr</a> </li>
<li><a href="http://www.designr.com/">designr</a></li>
<li><a href="http://dialr.com/">dialr</a></li>
<li><a href="http://www.dotcomr.com/">dotcomr</a></li>
<li><a href="http://drivr.com/">drivr</a></li>
<li><a href="http://www.educatr.com/">educatr</a></li>
<li><a href="http://www.empressr.com/">empressr</a></li>
<li><a href="http://www.extortr.com/">extortr</a></li>
<li><a href="http://randomchaos.com/games/fastr/">fastr</a></li>
<li><a href="http://www.favr.nl/">favr</a></li>
<li><a href="http://feedblendr.com/">feedblendr</a> </li>
<li><a href="http://feedmailr.com/">feedmailr</a></li>
<li><a href="http://feedr.org/">feedr</a></li>
<li><a href="http://www.findr.com/hotauctionsite/">findr</a></li>
<li><a href="http://flagr.com/">flagr</a></li>
<li><a href="http://flickr.com/">flickr</a></li>
<li><a href="http://www.frappr.com/">frappr</a> </li>
<li><a href="http://www.frimr.com/">frimr</a></li>
<li><a href="http://gabbr.com/">gabbr</a></li>
<li><a href="http://www.gadgetr.com/">gadgetr</a></li>
<li><a href="http://www.gickr.com/">gickr</a></li>
<li><a href="http://gpokr.com/">gpokr</a></li>
<li><a href="http://xurble.org/projects/grabbr">grabbr</a></li>
<li><a href="http://grazr.com/">grazr</a></li>
<li><a href="http://www.greenr.com">greenr</a></li>
<li><a href="http://groupr.200ok.net/">groupr</a></li>
<li><a href="http://gtalkr.com/">gtalkr</a></li>
<li><a href="http://happycodr.com/">happycodr</a></li>
<li><a href="http://www.hitchhikr.com/">hitchhikr</a></li>
<li><a href="http://www.hungrr.com/">hungrr</a></li>
<li><a href="http://idgettr.com/">idgettr</a></li>
<li><a href="http://isolatr.com/">isolatr</a></li>
<li><a href="http://www.lingr.com/">lingr</a></li>
<li><a href="http://peteroliver.wordpress.com/2006/02/12/listr-usability-demo/">listr</a></li>
<li><a href="http://www.loggr.com/">loggr</a> </li>
<li><a href="http://lookr.com/">lookr</a></li>
<li><a href="http://www.mappr.com">mappr</a></li>
<li><a href="http://messagr.com">messagr</a></li>
<li><a href="http://www.mmmzr.com/index.html">mmmzr</a></li>
<li><a href="http://www.moviemappr.com/">moviemappr</a></li>
<li><a href="http://www.musiclovr.com/ ">musiclovr</a></li>
<li><a href="http://www.nabbr.com/">nabbr</a></li>
<li><a href="http://notifyr.com/">notifyr</a></li>
<li><a href="http://numbr.com/">numbr</a></li>
<li><a href="http://www.pimpampum.net/phrasr/">phrasr</a></li>
<li><a href="http://www.phonebackr.com/">phonebackr</a></li>
<li><a href="http://photocastr.com/">photocastr</a></li>
<li><a href="http://www.pissr.org/">pissr</a> </li>
<li><a href="http://plannr.net">plannr</a></li>
<li><a href="http://www.posr.com/">posr</a></li>
<li><a href="http://www.preloadr.com/">preloadr</a></li>
<li><a href="http://razr.com/">razr</a></li>
<li><a href="http://www.referrr.com/">refferrr</a></li>
<li><a href="http://rendr.com/">rendr</a> </li>
<li><a href="http://www.reportr.tv/">reportr</a></li>
<li><a href="http://resizr.lord-lance.com/">resizr</a></li>
<li><a href="http://labs.systemone.at/retrievr/">retrievr</a></li>
<li><a href="http://www.ripplr.com/">ripplrr</a></li>
<li><a href="http://www.rnnr.com/">runnr</a> aka (rnnr)</li>
<li><a href="http://www.scanr.com/">scanr</a></li>
<li><a href="http://www.searchr.com/">searchr</a></li>
<li><a href="http://www.seeqr.com/">seeqr</a></li>
<li><a href="http://www.skinnyr.com/">skinnyr</a></li>
<li><a href="http://smartr.com/">smartr</a></li>
<li><a href="http://www.smllr.com/">smllr</a></li>
<li><a href="http://www.snipplr.com/">snipplr</a></li>
<li><a href="http://www.socializr.com/welcome">socializr</a></li>
<li><a href="http://www.soonr.com/">soonr</a></li>
<li><a href="http://spillr.com/">spillr</a></li>
<li><a href="http://splashr.com/">splashr</a></li>
<li><a href="http://sponsr.com/">sponsr</a></li>
<li><a href="http://stalkr.net/">stalkr</a></li>
<li><a href="http://strikr.com/">strikr</a></li>
<li><a href="http://www.swipr.com/">swipr</a></li>
<li><a href="http://taggr.com/">taggr</a></li>
<li><a href="http://www.talkr.com/">talkr</a></li>
<li><a href="http://www.stuffonfire.com/2006/01/tickr_for_flickr_11_v7.html">tickr</a></li>
<li><a href="http://www.touristr.com/">touristr</a></li>
<li><a href="http://www.trackbackr.com">trackbackr</a></li>
<li><a href="http://treadr.com/">treadr</a></li>
<li><a href="http://www.trezr.com/">trezr</a></li>
<li><a href="http://twttr.com/">twttr</a></li>
<li><a href="http://www.viewr.com/">viewr</a></li>
<li><a href="http://www.waggr.com/">waggr</a></li>
<li><a href="http://www.parm.net/web2.0/">wankr</a></li>
<li><a href="http://wankr.co.uk/">wankr</a> (I kid you not, there&#8217;s two of them)</li>
<li><a href="http://webcastr.com/">webcastr</a></li>
<li><a href="http://waymarkr.com/homepage/">waymarkr</a></li>
<li><a href="http://www.websnapr.com/">websnapr</a></li>
<li><a href="http://weekendr.com/">weekendr</a></li>
<li><a href="http://wishlistr.com/">wishlistr</a></li>
<li><a href="http://workr.com/">workr</a></li>
<li><a href="http://wrickr.com/">wrickr</a></li>
<li><a href="http://zapr.com/">zapr</a></li>
<li><a href="http://zooomr.com/">zooomr</a></li>
</ol>
</blockquote>
<p>If you know of any others, feel free to drop&#8217;m in the comments. </p>
<p>To those start-ups that haven&#8217;t decided on a name yet: do something with an &#8216;A&#8217;, so you&#8217;ll end up on top of the list. It&#8217;s good for your own visibility. Anyone who makes a list will rank you high. It&#8217;ll be the only way to make a difference in the r, r, r-world.</p>
<p><strong>Update [07-01-2006]</strong>: I think this is about the most complete &#8216;r&#8217; archive on the web today! Thanks to everyone who helped me complete the list!</p>
<p><strong>Update [08-22-2006]</strong>: 100th name added!</p>
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		<item>
		<title>Stress</title>
		<link>http://www.coolmarketingthoughts.com/2006/06/22/stress/</link>
		<comments>http://www.coolmarketingthoughts.com/2006/06/22/stress/#comments</comments>
		<pubDate>Thu, 22 Jun 2006 18:34:28 +0000</pubDate>
		<dc:creator>Miel Van Opstal</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Thoughts]]></category>

		<guid isPermaLink="false">http://blog.coolz0r.com/2006/06/22/stress/</guid>
		<description><![CDATA[Okay. I failed one exam back in January. In the Belgian system, you can come a few points short, and the exam council can decide to let you pass anyway. Well, in my case it wasn&#8217;t quite possible, so I figured I had to redo it in August. But since I started working already, that [...]]]></description>
			<content:encoded><![CDATA[<p>Okay. I failed one exam back in January. In the Belgian system, you can come a few points short, and the exam council can decide to let you pass anyway. Well, in my case it wasn&#8217;t quite possible, so I figured I had to redo it in August. But since I started working already, that would be a problem, because I can&#8217;t be employed full-time and at the same time be a student.</p>
<p>It would be great if I could sign up &#8216;for real&#8217; at <a href="http://www.i-merge.net">i-merge</a> (where I work now, as a student) in July and still be graduated, instead of having to wait until the end of August or the beginning of September. So I sent an email to the exam council and asked if I could redo the test in June. I didn&#8217;t hear from them for a while, and I figured it&#8217;d be an August kind of thing.</p>
<p>Well today at at 4 PM while I was at work, I received a phone call and they said I could redo the exam. Saturday morning at 9 AM. That&#8217;s 36 hours from now, not counting any sleep. The book for this subject (governmental communication) is 280 pages. The course is about 80 or 90 pages. Ummm.</p>
<p>On the one hand I like it if they try to help me graduate in June instead of in August. Really. On the other hand I think they should&#8217;ve called me sooner.</p>
<p>This kind of means the blogging will be low. I&#8217;ll post something in the morning, and something when I take a break. I&#8217;ll be back on full speed somewhere on Saturday. </p>
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		<title>WondaWall</title>
		<link>http://www.coolmarketingthoughts.com/2006/06/19/wondawall/</link>
		<comments>http://www.coolmarketingthoughts.com/2006/06/19/wondawall/#comments</comments>
		<pubDate>Sun, 18 Jun 2006 23:01:24 +0000</pubDate>
		<dc:creator>Miel Van Opstal</dc:creator>
				<category><![CDATA[2.0 +]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Thoughts]]></category>

		<guid isPermaLink="false">http://blog.coolz0r.com/2006/06/19/wondawall/</guid>
		<description><![CDATA[&#8230; or how the web 2.0 initiatives are getting screwed by ignorant contributors.  WondaWall is the first digital posterwall on the internet. At WondaWall you can paste your posters on your city&#8217;s wall as you would do in real life. Search for your city in the wallbrowser. If your city isn&#8217;t there you can [...]]]></description>
			<content:encoded><![CDATA[<p>&#8230; or how the web 2.0 initiatives are getting screwed by ignorant contributors.  <a href="http://www.wondawall.com/">WondaWall</a> is the first digital posterwall on the internet. At WondaWall you can paste your posters on your city&#8217;s wall as you would do in real life. Search for your city in the wallbrowser. If your city isn&#8217;t there you can demand it at &#8216;demand-a-wall&#8217;. If you want to place your own poster, just click on &#8216;post-a-poster&#8217;. If you click a poster, you have the option to go see the site of the party. And that&#8217;s where it all goes wrong.</p>
<div align="center"><img src="http://www.coolmarketingthoughts.com/images/wondawall.jpg" alt="WondaWall" /></div>
<p>See, the Web 2.0 is based on user contributions, and as it tries to be a mirror of real life, it happens to be reflecting nothing but junk. I saw this initiative pop-up a little while ago, and decided to tune in again to see if it was starting to work. And no. It&#8217;s not working. I browsed to Brussels which has at this time 72 posters. At first I thought: &#8220;Great!&#8221; but the second look made me realize once more that without a decent moderation, you can&#8217;t trust people to seriously contribute. I count 3 actual parties on 72 items. The rest are ads for SMS chatting, cams, dating or puzzle sites. That&#8217;s just too bad, because under normal self-regulating circumstances, this initiative could actually work. Then I went to check out other countries like Spain and Russia, and even Germany. Spain is still empty, but Russia has some nitwit&#8217;s posters that lead to a Dutch site. Germany has ads for some Japanese delivery service&#8230; boy oh boy. There&#8217;s work to be done here. How hard can it be to not screw up good things on the web? </p>
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		<title>How Marlboro Became Marlboro</title>
		<link>http://www.coolmarketingthoughts.com/2006/06/15/how-marlboro-became-marlboro/</link>
		<comments>http://www.coolmarketingthoughts.com/2006/06/15/how-marlboro-became-marlboro/#comments</comments>
		<pubDate>Wed, 14 Jun 2006 23:01:37 +0000</pubDate>
		<dc:creator>Miel Van Opstal</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Thoughts]]></category>

		<guid isPermaLink="false">http://blog.coolz0r.com/2006/06/15/how-marlboro-became-marlboro/</guid>
		<description><![CDATA[The Digital Journalist published a teaser album of the 100 most famous pictures ever. These pictures are the landmarks of last century, they&#8217;ve changed the public opinion or influenced it in such a way that they triggered a social revolution. One picture is this one from Clarence Hailey Long (in 1949). This is the origin [...]]]></description>
			<content:encoded><![CDATA[<p>The Digital Journalist <a href="http://digitaljournalist.org/issue0309/lm_index.html">published a teaser album</a> of the 100 most famous pictures ever. These pictures are the landmarks of last century, they&#8217;ve changed the public opinion or influenced it in such a way that they triggered a social revolution. One picture is this one from Clarence Hailey Long (in 1949). This is the origin of the Marlboro cowboy.</p>
<div align="center"><img src="http://www.coolmarketingthoughts.com/images/long.jpg" alt="Clarence Hailey Long" /></div>
<p>Description from the gallery:</p>
<blockquote><p>This is C.H. Long, a 39-year-old foreman at the JA ranch in the Texas panhandle, a place described as “320,000 acres of nothing much.” Once a week, Long would ride into town for a store-bought shave and a milk shake. Maybe he’d take in a movie if a western was playing. He said things like, “If it weren’t for a good horse, a woman would be the sweetest thing in the world.” He rolled his own smokes. When the cowboy’s face and story appeared in LIFE in 1949, advertising exec Leo Burnett had an inspiration. The company Philip Morris, which had introduced Marlboro as a woman’s cigarette in 1924, was seeking a new image for the brand, and the Marlboro Man based on Long boosted Marlboro to the top of the worldwide cigarette market.</p></blockquote>
<p>All it takes is one good idea. I&#8217;m not going to lobby for the tobacco industry, but Leo Burnett made a brilliant decision when he thought this would save the brand. Look where the brand is now, and look at it&#8217;s image&#8230; all of that because of a simple farmer and a keen marketeer with one good idea.</p>
<p><a href="http://digitaljournalist.org/issue0309/lm_index.html">Check out the rest of the pictures</a></p>
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