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Archive for the ‘Technology’ Category

Live From eDay: Google Earth Keynote

14 Sep 2006

Opening session: Speaker: Michael Jones (Chief Technology Officer of Google Earth) / Short notes

1. What is changing in duospacial information
2. Changes in the product line
3. Demos + Questions

Computer science-fiction is all about geography. (talks about first computer ever built)
Computers are internet. Isolated computers have no value. Internet is a bridge between islands / between isolated computers.
Jones then defines computer science (explains where algorithm comes from) and defines science (def)

With science, things are easy to measure but it’s hard to know what it actually means. With science fiction, people will always travel through a ‘new society’ eventually end up in ‘the map room’… Google wants to be ‘the map room’ of Earth. It’s the location where everybody wants to go to know what makes it tick, what’s going on, what happened before… Jones wants to actively contribute to the creation of this so-called map room.

Relationship Google/Star Trek In most of the episode when Picard would land on a new planet, his companion would scan the environment and say: “captain: there’s three life forms behind that rock… Now in life, Google is the scanner and you’re the captain. Google would then say to you: ‘Captain, there’s a Starbucks on the left.

About Google:
3 important rules, rule 3 is most important for Google

Tell the truth
Tell the whole truth
nothing but the truth

Image from Beirut // comparing images pre-war and after-war … see the targeted bombing, read on Google News that there were children and women, but also military compounds, and that the compounds have been destroyed. Point of the illustration: Time is the new dimension in Google Earth.

Google Mission:
To organize the world’s information and make it universally accessible and useful.
Google Earth Mission:
To geographically organize the world’s information and make it universally accessible and useful.

Page data from websites (also indexed by Google) reflect the internet and what’s going on there, Google Earth data reflects ‘the Earth’ and its specific geographical properties.

One of the people Jones admires is Tjalling Charles Koopmans.

Jones quotes:

Interaction of tools and problems …

  • If we look with a historian’s interest at the development of a science however, we find that tools have a life of their own
  • They may even come to dominate an entire period or school of thought
  • The solution of important problems may be delayed because the requisite tools are not perceived.

… it’s important to gather and index all information, so that important problems may be solved faster, and it’s important to stimulate the development of tools to accomplish these solutions.

Demo of Google Maps Japan.

About the Google Maps API – when they don’t have the data and they can’t have it, they present the tools so the data can be added by other people. Statistic: 30,000 developer sites used the Maps API in the first 12 months after the release

License for Google maps is ony valid in public area, so using it in private networks – as a company and behind a firewall – was not allowed. Recently a license was launched for corporate use, and it appears to be quite popular. There’s a high demand for this, which means the interest and persectives have not yet reached the tipping point.

New version Google Earth 4 went live just before this session, so check out the latest version of Google Earth (Release 4 – BETA)

Google Earth statistics: 100 000 000 installs in the first 12 months after BETA 1 release.

Demo Google Earth.

In Google Earth, Jones selected a square km of ‘ground’ near the border of China and India and runs a search. Turns out the exact same geographical piece of data has been reproduced in China a few 100 kilometers inland and it serves as a military training camp. Interesting feature.

Other cool note: Jones had zoomed in with Google Earth to what seems to be Schiphol Airport in The Netherlands. Zooming out of the image, it turned out to be a birds eye view of the mini-airport at Madurodam. Jones fooled the audience, pointing out how accurate Google Earth has become. Sharp images, strong zoom. Impressive.

End session.

Fast presentation, some interesting insights but nothing truly shockingly new. Nice to hear, good examples. Finally some stats about the amount of Google Earth installs ;)

/ eDay site /

 

Emerce eDay

14 Sep 2006

In a few hours (after a short sleep) I’ll be attending the eDay event in Rotterdam (The Netherlands). With a little bit of luck I’ll get to talk to Jospeh Jaffe, from the Jaffe Juice blog, and David Fleck (VP Business Innovation & Marketing for Second Life). It’s a promising day with lots of speakers and lots of wisdom to be shared. Yeah, this in one beautiful gift from i-merge. This is definitely one of the many benefits of working at a brandbreeding agency. Weeeeh!

David Fleck is going to talk about advertising in the 3D world, and Jaffe about ‘Life after the 30 second spot’. Michael Jones from Google Earth will also be speaking and amongst many other big names we find Pete Blackshaw from Nielsen BuzzMetrics, Mark Hansen from Lego and Lukasz Gadowski, the CEO from Spreadshirt.

Full list of speakers can be consulted here.
Program of the day can be consulted here.

It’s going to be hard to choose, so I hope ‘keynote hopping’ is allowed. I’ll take my laptop and see if there’s wi-fi so I can do some live-blogging from the event. If not, I’ll post some notes when I get home, or somewhere on Friday during my lunch break.

 

MobiCamp

24 Aug 2006

MobiCamp is like BarCamp or FooCamp or CaseCamp, but then for the mobile industry and people who’re interested in mobile solutions. MobiCamp is a no-holds-barred school of mobile thought—and one you can’t buy your way into. Intelligent, forward thinking is your only currency. That said, and in the interest of fairness, there are 3 simple Rules of MobiCamp you need to follow:

MobiCamp
  1. You are not speaking at an official CTIA event.
  2. Your presentation is eloquent and relevant to the future of mobile. It focuses on new ideas. It outlines solutions, even if it’s inspired by problems.
  3. You speak for no more than 10 minutes, and are prepared to answer up to 5 minutes of impromptu questions.

Leave behind the approved corporate messages. MobiCamp is where you’ll hear things that need to be said from voices that need to be heard. It’s where you’ll be enlightened by new ideas and inspired by creative thinkers. It’s the stuff we need, but these days so rarely find, at our industry gatherings.

Rather than be subjected to the same old PowerPoint presentations with tired stats and uninteresting samples of “mobile snacks,” come share your stories and your vision with others who will help you shape the future of mobile.

MobiCamp is a community-generated mashup. If you’ve got something to contribute, you can decide how it fits into the agenda. MobiCamp’s US thing is on Sept. 11th 2006 from 7PM to 10PM, 111 South Grand Avenue, Los Angeles, California. And hopefully it’ll find its path to Europe as well.
(Can we integrate it in ‘our’ next BarCamp, Peter?)

Check out the MobiCamp site

 

Waiter, There’s a Hologram in My Soup

08 Aug 2006

Looking for a pretty eye-catching way to impress your customers? Then try viZoo’s approach to experiental marketing. Introducing : ‘Free Format’ (R), the hologram-on-demand-service. I’ve been checking out the portfolio and I must say I’m stunned. This is mighty impressive. It goes back to 2003 already when viZoo could offer to show Gandalf “live” in some shop windows. Something never seen before! Passers-by just had to stop – they couldn’t believe their eyes, as they stood in front of shop windows at IC Company (fashion) in Copenhagen or 3 Mobile Video Company in Stockholm and Gothenburg. Isn’t this what all advertisers are dreaming of?

    Quote viZoo : “We are an advertising film company, developing and producing new media with ‘edge’. “— And that, dear readers, is [an understatement] I think.
TheGreatestHologramEver. 

The nifty EMH, or Dr. Twain,
has nothing to do with viZoo.
It’s just my bench mark for a hologram.

Check out the viZoo profile throught the [PromoSamples] or visit [viZoo].

 

Google Talk Super Updates

29 Jul 2006

I was about to go to bed when GoogleTalk suddenly logged me off and displayed an update note. I went to check it out and boy oh boy, this seems to be really nice. They’re actually trying to make it a full IM client. I was waiting for this to happen, and it’s a good thing it did.

File Transfer

File Transfer

With this top requested new feature, you can send unlimited files and folders to your friends through Google Talk. There is no restriction on the file type or size and the peer-to-peer transfer is fast and reliable. Learn more

Voicemail

Voicemail

If a friend isn’t around to answer your call, now you can leave a voicemail. You can even leave voicemail messages for your friends who don’t use Google Talk–they’ll receive an email with the message attached as an audio file. Learn more

Music Status

Music Status

Listening to music while on Google Talk? Now you can let your friends see what you’re listening to by selecting “Show current music track” in your status menu. Your status message will change when your song does! Learn more

Nice :) Really nice!

 

SysAdminDay

28 Jul 2006

For all admins out there:

Friday, July 28th, 2006, is the 7th annual System Administrator Appreciation Day. On this special international day, give your System Administrator something that shows that you truly appreciate their hard work and dedication.

Let’s face it, System Administrators get no respect 364 days a year. This is the day that all fellow System Administrators across the globe, will be showered with expensive sports cars and large piles of cash in appreciation of their diligent work. But seriously, we are asking for a nice token gift and some public acknowledgement. It’s the least you could do.

Consider all the daunting tasks and long hours (weekends too.) Let’s be honest, sometimes we don’t know our System Administrators as well as they know us. Remember this is one day to recognize your System Administrator for their workplace contributions and to promote professional excellence. Thank them for all the things they do for you and your business.

www.sysadminday.com

Somewhat sarcastic view on the profession:

Choose SysAdmin
 

Cross-Track Projection

29 Jun 2006

Hmm. I finally started catching up on the feed reader. I noticed I overlooked this item that appeared last week at the BBC News site:

Giant advertisement films are to be beamed on to London Underground platform walls.

Replacing posters on the walls opposite the platforms from the start of next year, the advertisements will be shot across from projectors installed above passengers’ heads.

Full colour and even high-definition, the “cross-track projection” system will be installed at an initial 24 stations in Zone One.

Fully computer-controlled, in addition to advertisements, it will also be able to beam across everything from football scores to lottery results.

The technology, part of a £25m digital investment programme that is also seeing LCD television screens installed up and down escalators, is being introduced by advertising giant Viacom Outdoor.

Awesome!

LCD & Projections

Notice how zero out of 4 people are checking out the LCD screens on the escalator. I wonder how that comes. I’m also thinking the original ’soap’ stories might come back to live with short (sponsored) 5-minute episodes that are being broadcasted during morning or evening rush hours while people are waiting for their rides. Since mobisodes (soap episodes for mobile devices) are already being made, it would be a small effort to extend the line to these media channels. We’ll see where this is going. Cool trend though.

Read more on BBC News

 

FJaX: Flash Meets AJaX

26 Jun 2006

Very interesting article on the how and why of FJaX, which is worth reading if you’re into new developments:

Jay McDonald: The secret is that it’s using Flash (the “F” in Fjax) to act as a speedy little XML parsing engine, instead of handling all of that in JavaScript. But Fjax’s use of Flash is a pretty significant departure from how Flash has historically been used. In fact, this is a critical point — because Fjax isn’t geared specifically at Flash developers who are used to building things where the user interface is Flash. It’s really a whole new way of using Flash that will appeal to folks who are not “Flash people” and don’t want to make a “Flash site.”

The approach can be characterized like this: try to go to the Fjax site and point to the Flash. You can’t. It’s not visible anywhere. That’s completely different than how people are used to using Flash.

Read more at WebMonkey