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Archive for the ‘Interactive’ Category

CoughCough Teuheuh

01 Jun 2007

Are you one of those people who’s been thinking about quitting smoking tomorrow or the after for the past 5 years? Here’s a pretty cool way to do so, by sending your typical smoker’s death rattle to some of your friends. This distuingished DIY website lets you create your favorite way of coughing, adds an official “I’m off the hook, this time it’s for real” note to it, and makes you look ridiculous with your friends should you fail again. Who’s up for a challenge? Oh, by the way, non-smokers can send it to their smoking friends too. The site is in Dutch, but here’s a quick run-through, after all, a cough says more than a 1000 emails and it’s pretty universal.

Follow the link, go to the site, select left if you are a smoker, right if you’re not. Create your dirty little rattle, and send it to some friends. (lowest button below the sliders).

As for the send to friend page:

First line: your name + your email
Second line: friend’s name + friend’s email
Text box: your blabla :)

KuchKuch

Check out the site
Agency: Ogilvy (Belgium)

 
3 Comments

Posted in Advertising, Campaigns, Interactive, Marketing

 

Do Not Set It To Cold

21 May 2007

From what looks to be an ordinary RFID experiment that has some voyeuristic touches, comes an ordinary viral for a product you’ve known for years by now. Amazing how a simple flash movie can create such a captive audience. The little watcher in us, men, has been fed again. Enjoy the Essence Beach cam, and for Christ’s sake, don’t just put it to cold.

Essence Beach Shower Cam

Check out beachshowercam.com (can’t believe it wasn’t taken yet)
Thanks, Bert

 
4 Comments

Posted in Advertising, Campaigns, Interactive, Marketing

 

Scratch Yourself

14 May 2007

Pretty cool stuff coming up: here’s a fun way to spread your love to your friends and relatives. Instead of sending them those boring images of the lastest family gig in attachment, why not make it interactive and add a chance to win some money at the same time? ScratchYourself is a Flash application that lets users upload an image and build a lottery-style scratch card from it. Once a scratch card has been created, users can email it to friends or embed it on their site. Users could create and embed these on their blogs, MySpace page, etc. The only downside is that the card has a 550 px width and it’s just a little bit too wide to fit in the template.

Product Details:

  • Scratch card creators can email their scratch card link to other people or use a code snippet provided to embed the scratch card on their Web site.
  • Scratchers move their mouse over the scratch area to reveal the message underneath.
  • Every day, Scratchyourself chooses two winning times. The first person to scratch after each winning time wins an Instant Prize of US$10, and the scratch card creator wins a Bonus Instant Prize of US$10. Scratchers may reveal a message entering them into a Daily Draw for US$50. Users can scratch multiple times to win an Instant Prize but can only enter the Daily Draw once per scratch card per day.
  • Winners can choose to be paid via PayPal, check or Amazon gift certificate.
  • The current Scratchyourself promotion runs until June 7, 2007. Scratchyourself intends to run a second promotion from June 8, 2007, with bigger prizes.

Example (unscaled version – click here) :

The setup is very easy. First you provide the name of the ticket (the blueprint stamp you see before you scratch) – Next you upload an image (300k limit) and write the caption (text in the bottom left corner), then you pick a color panel and then you login or register for free, to send it off. (took me 20 seconds). Simple, cool and very nifty.

Get your own at: Scratch Yourself

 
3 Comments

Posted in 2.0 +, Fun, Interactive, Trends

 

Zappware Strippoker

06 Apr 2007

Zappware is the first company (in Belgium) to use a game as a ‘red-button’ application for an interactive tv case. The interactive chapter is added to VT4’s Temptation Island and it’s in fact a strip poker game to keep people on the channel instead of zapping away during commercial breaks. Last year the iDTV company from Hasselt launched a romance test where the participants could find their own personalized ‘romantic profile’ at the end of the program. This year, they opted for a game to keep the digital viewer chained to the VT4 channel. A game with the same depth and profundity as the show: strip poker. Every Monday and Thursday night around 10.15 PM, during the commercial breaks of Temptation Island, you can play strip poker for free… 8 weeks in a row. When the show’s over you can still play again through VT4’s ‘DigiText’ section. Players get 30 (fictional) Euros to start with and once they’ve reached 100 Euros, Melissa (on Mondays) and Amina (on Thursdays) will start to strip. Every time you win you get to see a picture on which the two bachelorettes from Temptation island will wear fewer and fewer clothes. Every 100 Euros the player wins, a new pic is shown.

If you think it won’t work, you can guess again. About 5% of the digital viewers already tried to play during the first episode. Not bad if you keep in mind there hasn’t been any advertising for it (yet), apart from a mention on the digital ‘interactive landing page’. Reminds me of the good old days in 1995 where you could play strip-tetris on your 386 and all that. Totally pointless but hey, sex still sells. Even through digital tv games during a commercial break.

 
No Comments

Posted in Interactive, Marketing, Technology

 

Note Table

07 Mar 2007

In the category: “let’s have a brand endorse this artist” today we focus on Tom Seymour’s Note Table. Gently pointed in the right direction by SwissMiss, there’s nothing left but agreeing this is brillant. 1.347 USD worth of paper, wood and wheels to always have something to write on might seem a little bit expensive, but having your kids going crazy drawing and writing is kinda priceless. I’m thinking Post-it notes should take the lead here and sponsor this, or create a cheaper version of it so that the images drawn, or the notes made, could be hung against the wall as reminders. Would suit great for decorative purposes.

Tom Seymour Note Table

Good for an OXO Peugeot Design Award in 2002.
Browse to it at Tom Seymour’s product gallery

 
5 Comments

Posted in Gadgets & Digital Toys, Interactive

 

BumpTop 3D Desktop

06 Mar 2007

This has been around for about a year or so, but I never got to blog about it. Then today I accidentally stumbled upon a video from the project and I just wanted to add this to my archive, for keepers. I have a thing for virtual toys and projects. This particular one is from Anand Agarawala & Ravin Balakrishnan for the DGP (Dynamic Graphics Project) at the university of Toronto, Canada. The University of Toronto’s Dynamic Graphics Project (dgp) is an interdisciplinary research laboratory within the Department of Computer Science. The lab’s mission is advanced research and graduate instruction in human-computer interaction and computer graphics. DGP is home base to Computer Science faculty and students in these two areas.

Bumpshot

I don’t think I can live with this sort of desktop, because I’m too attached to seeing a file name under an icon and to ‘folders’ where I can stash stuff in to. This BumpTop desktop, however, is quite a refreshing idea and I love where this is going. It would be great to have it as an optional feature in my current OS, but not really as a permanent environment to work in. That’s my two cents. Looks super smooth though.

Links:
BumpTop site | DGP site

 
1 Comment

Posted in Design, Geek, Interactive, Technology, Video

 

Urban Spam: Interactive Surfaces

25 Feb 2007

Not at all so very new, but still interesting enough to write about is this system from Monster Media, which showcases an interactive virtual world where the tracking system reads the position of the body at all times, allowing for real-time movement and interaction with the display graphics. The GroundFX system is housed in a custom wall or ceiling mounted frame which holds the components. The system projects an 8 x 10-foot image (approximately) on the floor, in a highly trafficked area. Similarly, the WallFX system displays an image approximately 8 x 20 foot onto a flat wall surface. Advertisements are built in Flash allowing quick content changes. Monster Media has some sort of global partnership with ClearChannel Entertainment, so it’s pretty within reach of marketeers.

Monster Media GroundFX

Side usage of this technology: might be very useful to keep the kids busy while mom and dad are shopping. Or if you want to make it easy for the cops you can place it in some dark corner of the suburbs, where it will attract the stoneys and junks who will stare at it saying ‘woooow’ and ‘duuuuude’. Sort of like a fly-trap, but then for people.

Video after the jump: Read the rest of this entry »

 
1 Comment

Posted in Advertising, Interactive, Marketing, Video

 

A Hand For Your Guinness

23 Feb 2007

There’s a funny site for Guinness which takes ‘consumer generated input’ to a very creative new level. Instead of making ordinary commercials or presenting boring snippets so you can shuffle around with them and try to be original, they ask you to ‘do something with your hands’. That results in stop motion animations that are pretty entertaining to look at. If there’s any project with consumer generated stuff that’s worth looking at, I think it’s this one. I didn’t know what to expect at first, but seeing the introduction and browsing through the other clips a bit, I was amazed by the powerful simplicity of the concept. Small works of art in black and white from people who wait patiently for their Guinness. Each letter of the keyboard lets you preview a different hand movement. It’s up to you to find that smooth combination and turn the gestures into a story.

Hands

Hands

Thanks, Paul

 
1 Comment

Posted in Advertising, Campaigns, Interactive, Marketing

 
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