Cool Marketing Thoughts

This is one of the weirdest puzzles I’ve ever seen, but it makes sense. I think (even if it’s a fake) that it might actually even work. I can see myself buying this as a birthday/x-mas gift for a few relatives. Would also make a great business gift at the end of the year though :) I think the concept is quite cool. Very often you don’t sell something because it’s broken. But what if something broken would actually become your unique selling proposition exactly because it’s broken. That changes a lot, and because it’s so uncommon, it might easily become a success. There’s tons of cool things you can do with this for direct marketing purposes.

via SwissMiss | Fosfor Gadgets

UPDATE: It IS a direct marketing goodie from Pattex. Beautiful!

Belinka is a holding which produces (amongst many other things) decoration products and coatings that provide preventive wood protection chemically against wood pests and the effects of the weather. Belinka makes your wooden surfaces everlasting beautiful and soothingly warm. To illustrate this, the Futura DDB agency came up with a promotional gadget in the form of an everlasting calendar in wood. Really attractive and handy. So handy that I’d write an email an ask Belinka to send me one. It’s delivered in a stylishly cool wrapping and it fits right into almost any design environment. This marketing concept was good for Bronze at the Golden Drum Awards. If it were up to me, they’d have received Gold for it. Simple, effective and beautiful.

Agency: Futura DDB
Advertiser: Belinka
Creative Director: Žare Kerin
Art Director: Matjaž Zorc

Funky Belgian clothing store Dastoff had their new bag for the winter season 2006 designed by Gorrit, who got his inspiration at the Antwerp Laundry Day and his own washing machine. Cool bag. Nice concept. Looks like you’ll be getting home from the store with your clothes freshly washed. Now to find another bag that looks like a dryer and then you can do the laundry on the bus, shifting clothes from one bag to another. :)

Thanks, Michael