Archive for the ‘Ethics’ Category

Lettuce Lingerie

02 Mar 2007

You’ve probably seen the PeTA campaign ‘Turn Over A New Leaf’ with Pamela Anderson (if not, click here). Well there’s another campaign starring someone with a familiar face, but I can’t seem to put a name on her. Anyways, in this case, instead of using the fabric stuff Pam wore, they used real leaves of what seems to be cauliflower, but it also might be some sort of lettuce. Despite the really concentrated looks and efforts from the nerdy dude who got to play around with the water to make the plants seem ‘less dying’ (or ‘more alive’), as you can see the garment is falling apart pretty much everywhere. We won’t be seeing this in Paris the next fashion season. And oh yeah: “Let vegetarianism grow on you”.

PeTA 1

PeTA 2

PeTA 3

Thanks, Peter

Other P.e.T.A. ads on Marketing Thoughts:


Drugs Are Bad, Mmmkay

26 Feb 2007

But no, seriously. The short pleasure you might have from popping a pill or doing a doobie can have consequences you aren’t aware of. Maybe not this time, and maybe not for you (you think), but not everyone is the same and some people don’t have the same control you have. These ads for a national public awareness campaign in Australia try to point out the dangers of various drugs or mind expanding substances, and they do so pretty well.

Drugs Are Bad 1

Speed. You don’t know who made it or what’s in it.

Speed is made from a combination of dangerous chemicals, usually in dirty backyard labs. The drug that’s created in the process can have a disastrous effect on the human body, and there’s no simple way of knowing what’s in it or what it’ll do to you. For more information call 1800 250 015 or visit

Speed. You don’t know what it’ll do to you.

Drugs Are Bad 2

Marijuana. It can mess up your head. And your life.

Marijuana affects different people in different ways. And no one can predict what it will do to you. Psychological problems -sometimes small, sometimes major and long term- are just one possibility. For more information call 1800 250 015 or visit

Marijuana. You don’t know what it’ll do to you.

Drugs Are Bad 3

Some cold hard facts about taking ecstasy.

When it happens, thermal melt-down isn’t pretty. Your body literally begins to cook from the inside. Muscles turn to liquid. Organs such as kidneys and the liver collapse. It’s just one of the possible consequences of taking ecstasy and related drugs. If they can get you to hospital soon enough, doctors may be able to save your life. Maybe. For more information call 1800 250 015 or visit

Ecstasy. You don’t know what it’ll do to you.


International Shutdown Day 2007

26 Feb 2007

On March 24th it’s international Shutdown Day. It’s not related to the Live Earth event, but it’s also an initiative with a ‘community’ background. Basically it’s to see what would happen if as many people as possible would turn off their computers for just one day. The idea behind the experiment is to find out how many people can go without a computer for one whole day, and what will happen if we all participate.

Shutdown Day 2007

Here’s a funny clip to support this project, which highlights alternative uses for laptops. Do not try this with your corporate equipment.



Have A Seat

25 Feb 2007

Another outdoor execution (pun intended) as an example of how you can involve people in the message you want to bring. In this case, the Spanish department of Amnesty International is protesting against the fact that 4000 prisoners are still waiting for their death punishment on some Death Row somewhere on this globe. Killing people because they’ve done something wrong isn’t human. It’s not part of this century’s Western Culture anymore. It’s not something you do when you’re a civilized nation. That’s what Amnesty International’s trying to say with this campaign. Too bad not everyone agrees.

Amnesty International 1

Amnesty International 2

Agency: Contrapunto BBDO, Barcelona, Spain
Via: Houtlust


Global Warming Can Be Amusing

13 Feb 2007

Looks like Al Gore teamed up with Matt Groening, the creator of The Simpsons and Futurama. On a side note, who else thinks Troy McClure looks a bit like Al Gore? I can’t believe I never saw these :) They’re so inconveniently funny, and so true.

link to movie

link to movie

Via: Jason Schramm


The Communication Company

10 Jan 2007

There’s a company in Antwerp that is called ‘The Communication Company’. With a name like that you might expect some experts in the field, and a loaded site with a portfolio that goes from here to Vladivostok. It’s been 10 days already since I’m trying to reach that site to look up a few things, but all I get is this message:


Now, I’m not trying to nag about it, but if you’re a communication company (can you be any more vague?) aren’t you supposed to communicate? For a company that has an office in The Netherlands and one in Belgium, the least you can do is have a designer spend one hour to create an index to make it seem like you’re actually working on the site. Today is the 10th of January. The site was supposed to be online on the first. I understand possible delays due to Christmas/New Year holidays and so on, but then they should’ve set the launch date on February 1st. Now what happens here is I get the impression they won’t even make it to their own deadlines. What guarantees me they’ll make it to the deadline a customer will set?

The copy on their site isn’t really reassuring either. If I translate it, it reads:

“No dog came to our website anymore (which means ‘no one’), so a new one is being made. Online 01/01/2007″

If they can’t even manage to get their own site to be attractive, how can I be sure they’ll make the assignment they get an eyecatcher to stand out of competitors?


PeTA Guardian Angel

28 Dec 2006

While we’re at it, I might as wel throw in this image for the PeTA too. Famke Janssen, the famous Bond-girl from GoldenEye, and dog Licorice, are the supporting faces for the new print campaign. In this campaign Famke is showing off angel wings as she strikes a provocative pose on a swing, the alluring actor appears along with her beloved dog Licorice in a sexy new ad aimed at making the holidays a little happier for neglected dogs (and domestic animals all-together). For the sake of dog-wellness, here is the ad:

“Millions of companion animals are condemned to a sad life of loneliness. Isolated in a crate or pen or kept on a chain with no exercise or attention. Your animal companions need and deserve lots of playtime, love and care. – They are part of your family. Be your animals’ guardian angel. They depend on you.”

Other PeTA campaigns on Marketing Thoughts:

Via Houtlust


Never Forget

23 Dec 2006

20 years ago, the world was in shock. The Chernobyl disaster, an accident at the Chernobyl Nuclear Power Plant on April 26th, 1986, at 01:23 a.m., consisted of an explosion at the plant and subsequent radioactive contamination of the surrounding geographic area. It is regarded as the worst accident ever in the history of nuclear power. A plume of radioactive fallout drifted over parts of the western Soviet Union, Eastern and Western Europe, Scandinavia, the UK, Ireland and eastern North America. Large areas of Ukraine, Belarus, and Russia were badly contaminated, resulting in the evacuation and resettlement of over 336,000 people. The ads below were made for the Red Cross (and the Red Half Moon, its Arabian version) to remind people about this tragedy, to never forget and to donate. This campaign is striking because I’ve seen picture galleries of journalists who’ve been there, and it really looks like this. Entire towns have been evacuated, and they look like people plainly have been erased. The remains are spooky, almost like ghost towns you see in the movies. Tables set, cars in the middle of the road, doors open…

Chernobyl - Red Cross 1

Chernobyl - Red Cross 2

Chernobyl - Red Cross 3

“20 years after the disater, Chernobyl’s landscape reminds one of a barren planet. Even more damage was done to local residents, their bodies and minds alike. Red Cross provides them with both medical and psychological assistance. Recently, radiotion linked illnesses have increased. Please support us. Keep up your interest in Chernobyl.”

Agency: Leo Burnett Ukraine
Bronze Epica Award
Via: Houtlust