Cool Marketing Thoughts

I just saw this one on Marketing Alternatif: a giant knife was placed on top of a streetlight pole in the middle of a highway between two lanes, simulating the strength and sharpness by cutting the pole in half. Clever idea, but I wonder if it isn’t going to cause accidents where people are slowing down all of the sudden and others bumping right into their rear. The outdoor is for Zwilling J.A. Henckels (by the way, check out the homepage with the [ ] classy [ ] spooky [ ] deranged [ ] mental (tick box) woman on it).

Anyone knows the agency?

Because of the good weather in Belgium these last few days, I figured these ads might be appropriate. One is for some sort of sunscreen of which I can’t determine the brand (it might as well be some public awareness campaign, but I’m missing the disclaimer to place it in that context) and the other one is for the roofless Mercedes series. Both ads are giving the viewers some sort of unwritten message that totally misses the point. In the one ad for the sunscreen, what I understand as a message is: “don’t wear a helmet, unless you want to look silly”, because even if the guy did have a tan instead of a sunburn, he’d still look incredibly stupid. The other ad, for Mercedes, says:”if you wear your seatbelt, you’ll like like this”, which also is ridiculous. Unless you’re that proud to show off your safe-driving skills. Quite the opposite of what the ads actually try to say, no? It’s probably me.

Thanks, Ben

Another Axe-ad for the collection. This one seems a bit older already, but I hadn’t seen it before. The concept is quite simple, as you might figure out for yourself. A bit predictable, also rather funny. It’s not the strongest or most creative ad I’ve seen from the brand, but you can’t have it all, I guess.
Agency etc. unknown.

See more ‘Axe’ on Marketing Thoughts

The first hotwheels campaign I blogged about was absolutely stunning. The simplicity that triggered your creative braincells was very admirable. These other ads are a bit less creative, but they’re still really funny and made me laugh. Really. When I saw the series, I just smiled. The ads ran in Asia somewhere, but I don’t know which country. The tagline might as well have been ‘just like in real life’. In order of appearance I give you: the lift, the cleaner, the cop and ‘flag-off’. Enjoy.

Copywriter: Sukesh Kumar Nayak
Art Directors: Heeral Desai, Kunal Sawant
Seen on AdsOfTheWorld

Also see the first HotWheels campaign