A while ago I wrote about the beer bags and now I found another nice example of Bagvertising.
Magic-i’s floating bags:
With the Beer bags I had some serious doubts about the way they would look in real life. I was sure that the optical illusion looked better in the pictures than the real bags would look. With these floating bags I don’t have any doubts about the way it looks in the streets. As far as I’m concerned this is a great campain. The only point of critisism I can think of is that these bags might not be friendly for the hands when there is a lot of weight in them.
Agency: Grey, Kuala Lumpur.
Abbey Mc
April 13, 2009 at 12:42 am
I think Bagvertising is a great way to advertise. I remember in high school I would go to Abercrombie and buy something just so I could be one of those people walking through the mall with an Amercrombie bag sporting a half naked male model. The floating bag is a genius idea for a store with the word Magic in it. It makes sense and catches the eye, and you can bet that it will prob stay in someones memory for a while and may start a conversation here and there.
AdSimple
May 17, 2009 at 2:33 pm
Bagvertising is a very cool way of getting some cheap exposure outside the shop. For posh shops, even more.
This one must be cool but also sooo unconfortable. Could be better.