A while ago I wrote about the beer bags and now I found another nice example of Bagvertising.
Magic-i’s floating bags:
With the Beer bags I had some serious doubts about the way they would look in real life. I was sure that the optical illusion looked better in the pictures than the real bags would look. With these floating bags I don’t have any doubts about the way it looks in the streets. As far as I’m concerned this is a great campain. The only point of critisism I can think of is that these bags might not be friendly for the hands when there is a lot of weight in them.
Agency: Grey, Kuala Lumpur.