Cool Marketing Thoughts

What makes this billboard at Leipziger Platz in Berlin so special is not so much its panoramic format nor the 50 kilowatts of lighting. No, it’s the giant size, 5,000 square meters, and what you see behind the poster. The building-under-construction supporting the billboard was covered with lots of synthetic turf.

Here’s how they did it:

Why the turf? Because the ad is not only about trains, but also about football. Filip Vojtech from Bliss explains:

“Primarily the synthetic turf was used to get more attention for the poster. Secondary to promote the European Football Championship and to connect this event with the German Railways.”

Source: Bliss Blog.
Client: German railways.
Agency: Bliss Out-of-Home Communication, AF-FIX, Ogilvy & Mather.