A singing florist for Secretary’s Day
By Luc Van Braekel
Secretary’s Day is approaching! Belgian electricity operator Electrabel has launched a website that lets bosses produce a mini-opera for their secretaries. A florist sings a personalized song with the name of the secretary in it. Available in Dutch and French.
By the way, did you know that Secretary’s Day was created by a marketeer? Harry F. Klemfuss of Young & Rubicam launched the idea in 1952. In the US the concept is now known as “Administrative Professionals’ Day“. This year it falls on 23 April. In Europa it’s still called “Secretary’s Day” and it’s celebrated on 17 April.
Campaign website: http://www.debestemanagementassistent.be
Agency: Proximity BBDO Belgium.
David said
on October 23, 2008 around 4:20 am
Pretty interesting but I wonder what the electric company is getting out of it?
MM said
on November 11, 2008 around 1:39 am
What happened here? No more posts? Mhat a shame…