A singing florist for Secretary’s Day

10 Apr 2008

Secretary’s Day is approaching! Belgian electricity operator Electrabel has launched a website that lets bosses produce a mini-opera for their secretaries. A florist sings a personalized song with the name of the secretary in it. Available in Dutch and French.

Secretary’s day

By the way, did you know that Secretary’s Day was created by a marketeer? Harry F. Klemfuss of Young & Rubicam launched the idea in 1952. In the US the concept is now known as “Administrative Professionals’ Day“. This year it falls on 23 April. In Europa it’s still called “Secretary’s Day” and it’s celebrated on 17 April.

Campaign website:
Agency: Proximity BBDO Belgium.


Posted by Luc Van Braekel in Campaigns, Interactive, Video


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  1. David

    October 23, 2008 at 4:20 am

    Pretty interesting but I wonder what the electric company is getting out of it?

  2. MM

    November 11, 2008 at 1:39 am

    What happened here? No more posts? Mhat a shame…