A second life for

07 Apr 2008

When Miel aka Coolz0r tried to upgrade to the newest version of Wordpress, he encountered serious problems with the database. The mess was so severe that he had to give up. He posted a farewell message on and announced “the end of Coolz0r” on his other blog.

I was at Barcamp Ghent with a lot of other Belgian bloggers when I read the news on Twitter of the crashing death of Coolz0r’s blog. We were shocked. In the week that followed, I offered Miel my help in trying to recover the database and restore his blog. But Miel is a busy man and his job at Microsoft takes a lot of time and mental energy. Finally, over the last weekend we had some phone calls, we exchanged logins and passwords and some essential files, and after some analysis and some tweaking and hacking I was able to bring the blog back online.

Miel, however, had already said goodbye and for him there was no turning back. He will focus his blogging efforts on one blog only: I thought it was very important that the 1800+ articles that Miel has written in the last three years on “Marketing Thoughts” remain available online. A lot of these articles have no expiration date, they remain interesting and valuable even when the campaigns they describe are long gone. Keeping these articles available is not only a tribute to Miel’s talent but also a service to the marketing community.

So, we agreed that I would host the blog under a new name, “Cool Marketing Thoughts“, which is only a small difference from “Coolz0r – Marketing Thoughts”, that I would clearly identify Miel as the author of all the articles that he has written, and that I can keep the blog alive by adding new content.

From now on, this blog will be a group blog. I am looking for contributors willing to write articles from time to time in the spirit, scope and focus of Coolz0r. If you’re interested, write to with a short bio and some pointers to previous work.


Posted by Luc Van Braekel in Uncategorized


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  1. Steven Verbruggen

    April 7, 2008 at 2:24 pm

    Great work!
    Hope Miel at least contributes :)

  2. Tijs

    April 7, 2008 at 2:32 pm

    Thanks for the effort to bring the database and this blog back up!

  3. Michael

    April 7, 2008 at 9:49 pm

    Great to see ‘nothing is lost’. On a sidenote: My Google Reader still reads “Coolz0r – Marketing Thoughts”.

  4. lamazone

    April 8, 2008 at 9:30 am

    Wow! Great initiative Luc!

  5. pvw

    April 8, 2008 at 7:41 pm

    Welcome back! I’ll continue to follow all with much interest

  6. Drealmer

    April 8, 2008 at 7:46 pm

    This is awesome! Thanks a lot!

  7. Thomas Vanneste

    April 8, 2008 at 8:54 pm

    Nice one :) I’m glad that the archive is open :). Lets hope now that the archivist comes back one day …

  8. Nick

    April 15, 2008 at 7:57 pm

    I’m so happy this site is online again. I’m sorry i’m not a good writer (ecspaially not in english). Good luck with it. My job is to enjoy this blog.

  9. Benjamin

    July 3, 2008 at 8:41 pm

    Godspeed. :)