The Power Of Marketing

08 Feb 2008

It’s a fact that if you are a marketeer, a lot depends on how well you can wrap up your message to sell your product. Presentation is everything. The way you propose your product, supported by testimonials and based on facts that have been broadcasted on international TV stations will definitely determine the success of a product. Word of mouth will also help you out a bit, because nowadays, people very often rely on the statements their peers make before they decide to purchase a product. The perfect illustration of a great marketing stunt is the (most likely photoshopped) product below. Needless to say, this is so much more than the bare product could ever be. This carries a story, and stories sell. Even when this is a fake, it points out exactly what marketing is all about. You can make people want something, and they’ll be happy to pay a little more for it, as long as you succeed in wrapping it up nicely before you deliver.

Not JUST a paperclip

Lesson learned.


Posted by Miel Van Opstal in Advertising, Marketing, Tips & Tricks


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  1. Che Guerilla

    February 12, 2008 at 10:43 am

    Man, you make me dream.

  2. Christophe

    February 12, 2008 at 8:57 pm

    Just love it, anyone know where I can find this. Would be a wonderful birthday present

  3. Coolz0r

    February 12, 2008 at 11:48 pm

    I think it would be easier to make it yourself, but if I find it, I’ll let you know. Wouldn’t keep my hopes up though. DIY makes the gift even better :)

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    February 19, 2008 at 10:02 pm

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  7. Jason Crowe

    March 26, 2008 at 5:14 am

    This is so true. I am amazed everyday when I see the power of marketing.