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The Pocket Geek

18 Jan 2008

Fuel Industries, an agency specializing in branded entertainment, was hired by QNX Software Systems to help out with the launch of a product directed to a very specific community (embedded software developers). So Fuel Industries came up with something a little different and developed a Flash game called The Pocket Geek to get the Foundry27 forum some more tracking.

Besides the fact the design looks really neat, I’m very fond of the ‘action-figure’ approach. It’s makes a geek-in-the-box look so adorable and cute, I think this could be a super cool direct marketing gadget to send out to agencies. Collect ‘em all, and rule the world!

The gameplay is nice, goes smooth but is a little more complicated than you might suspect at first glance. Keeping a geek productive, not hungry and happy at the same time requires tact. The IQ tests in between are funny :) The goal is to have your project finished by the end of the week. Challenging. Perfect for a Friday afternoon.

Extra stuff:

Thanks for the pointer, Nick Iannitti.

 
1 Comment

Posted by Miel Van Opstal in Advertising, Campaigns, Games, Interactive, Marketing

 

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  1. cocaman

    January 18, 2008 at 2:08 pm

    cool, but I still prefer my GeekMan (http://www.happyworker.com/geekman)