Creative With Adwords
By Miel Van Opstal
One of the leading car rental companies in Europe is Sixt. In Germany or Switzerland, and more recently at Schiphol airport in The Netherlands as well, I saw their brand gain traction and become more present. They always find cool ways to do offline marketing stunts, as I have previously covered a few times [hanging car, don’t forget]. But also in the online market, they have found ways to be remarkable when they experimented with a new way to make their Google Adwords ads stand out from the crowd.
Pretty clever.
Thanks for the pointer, Paul.
Mich said
on January 19, 2008 around 5:16 pm
Miel,
I think those ads were a hoax, as Google Adwords has specific constraints on punctuation etc. Yet SIXT has managed to make the world talk about it, so I suppose this is good, right? :-)
HAGLife.com » Blog Archive » Creative adwords adverts spotted said
on January 20, 2008 around 10:39 am
[…] Thanks [Coolz0r] […]
Daan Jansonius said
on January 20, 2008 around 5:46 pm
It’s really clever. Unfortunately it’s also not allowed!
It’ll only be a matter of time before Google finds out, especially with the coverage they’ve had on various blogs.
It’s also this attention that makes sure they won’t have to be too sad about having these ads banned.
Google adsense : Learn, practice and share said
on January 22, 2008 around 3:39 pm
[…] Coolz0r - Marketing Thoughts » Creative With AdwordsBut also in the online market, they have found ways to be remarkable when they experimented with a new way to make their Google Adwords ads stand out from … […]
Diana Graham said
on January 22, 2008 around 7:04 pm
I WILL NEVER BUY EXIT URBAN SHOES. THIS AD PROMOTES ANIMAL ABUSE. IF YOUR INTENTION WAS TO DRIVE CUSTOMERS AWAY, THEN GREAT JOB. I WOULD GO BAREFOOT, AND TELL MY FRIENDS NOT TO BUY THESE SICK SHOES!
business said
on January 24, 2008 around 11:12 pm
This is not allowed in the US, but yes in Europe. At least it was a while ago when I was there.
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on January 26, 2008 around 1:25 am
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on January 29, 2008 around 10:43 am
[…] Via: Coolz0r […]
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on February 7, 2008 around 12:28 am
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on February 7, 2008 around 5:23 pm
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Martin said
on March 28, 2008 around 12:36 pm
Great idea, simple and efective.