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Creative With Adwords

18 Jan 2008

One of the leading car rental companies in Europe is Sixt. In Germany or Switzerland, and more recently at Schiphol airport in The Netherlands as well, I saw their brand gain traction and become more present. They always find cool ways to do offline marketing stunts, as I have previously covered a few times [hanging car, don't forget]. But also in the online market, they have found ways to be remarkable when they experimented with a new way to make their Google Adwords ads stand out from the crowd.

Adwords

Pretty clever.

Thanks for the pointer, Paul.

 
11 Comments

Posted by Miel Van Opstal in Advertising, Campaigns, Marketing, Search

 

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  1. Mich

    January 19, 2008 at 5:16 pm

    Miel,

    I think those ads were a hoax, as Google Adwords has specific constraints on punctuation etc. Yet SIXT has managed to make the world talk about it, so I suppose this is good, right? :-)

     
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  3. Daan Jansonius

    January 20, 2008 at 5:46 pm

    It’s really clever. Unfortunately it’s also not allowed!

    It’ll only be a matter of time before Google finds out, especially with the coverage they’ve had on various blogs.

    It’s also this attention that makes sure they won’t have to be too sad about having these ads banned.

     
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  5. Diana Graham

    January 22, 2008 at 7:04 pm

    I WILL NEVER BUY EXIT URBAN SHOES. THIS AD PROMOTES ANIMAL ABUSE. IF YOUR INTENTION WAS TO DRIVE CUSTOMERS AWAY, THEN GREAT JOB. I WOULD GO BAREFOOT, AND TELL MY FRIENDS NOT TO BUY THESE SICK SHOES!

     
  6. business

    January 24, 2008 at 11:12 pm

    This is not allowed in the US, but yes in Europe. At least it was a while ago when I was there.

     
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  11. Martin

    March 28, 2008 at 12:36 pm

    Great idea, simple and efective.