Paul Hennell pointed me to a very interesting piece of hilarious marketing. It’s a bit like selling the holes in the cheese, but in this case it’s free. What a very cunning plan to put this up. A Scottish rock radio station based in Glasgow decided to hand out free air guitars as a promotional stunt for their launch. In front of their building an empty guitar stand invited people to pick a free instrument. As Paul hinted, this might be a super cool idea for a guitar store when you’d add: ‘more colors available inside’. This is just brilliant!
Thanks for the pointer, Paul!