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Delicious Men

13 Dec 2007

Living up to its brand promise, Axe came out with a tasty new commercial a little while ago. Unlike the ‘we make a nerd be loved by gorgeous women’ approach, they now offer you the real deal. Using their deodorant, you will be changed into a yummy chocolate man and all women will want to have a piece of you. I think I’m going to move to the US, buy the deodorant and then sue Axe for not living up to its promises. Hah!

Video: Axe Chocolate
Thanks for the clip, Arns

 
6 Comments

Posted by Miel Van Opstal in Advertising, Campaigns, Marketing, Video

 

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  1. Coolz0r - Marketing Thoughts » Delicious Men « neure (h)egitik

    December 13, 2007 at 5:28 pm

    [...] from blog.coolz0r.com [...]

     
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    December 13, 2007 at 7:52 pm

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  3. Small Business Marketing

    December 14, 2007 at 8:07 am

    Can we do that to the girls? Yum!

     
  4. Che Guerilla

    December 16, 2007 at 11:03 am

    What poor self-confidence you have. I don’t need Axe to be a ChocoMan

     
  5. ahmet

    December 17, 2007 at 11:37 pm

    Simple: I don’t like Axe and sorry sometimes I think Axe Commercials are so …. without a sense.

     
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