Victoria Bitter Bottle Orchestra

11 Dec 2007

Arns just sent in a funny commercial I just had to post. Might be a bit older already, seeing that it’s from a beer brand from down under, and it sometimes takes a while for those campaigns to reach this part of the world. Nevertheless, I thought it was pretty cool to see a beer brand sponsor a philharmonic orchestra on the one hand AND supply all of their instruments on the other. Must have taken aaaaages to set this all straight to the right tones and to tune the contents of the bottles to create a synchronical melody out of it with such a group of people. Nice job!

Video:Victoria Bitter

In case you didn’t know: Australia’s favourite full strength beer, Victoria Bitter or VB as it’s fondly known, has a tradition of rewarding hard work and hard play, dating back to the 1890s. More info on their beersite.


Posted by Miel Van Opstal in Uncategorized


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  1. SMall Business Marketing

    December 12, 2007 at 9:45 am

    Exceedingly clever. I saw this done with glasses filled with water but never with beer bottles. I wonder if they are allowed to drink the beer first (lol)
    Great post.

  2.   Klassieke bier muziek by Enthousiasmeren

    December 14, 2007 at 5:37 am

    [...] Video:Victoria Bitter via Coolz0r [...]

  3. Totd

    January 1, 2008 at 12:29 pm

    You might be interested in this, it explains how they made the video/ad.